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Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

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September 27, 2016

Pandora sees plentiful marketing opportunities on streaming platforms

Pandora sees plentiful marketing opportunities on streaming platforms

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Personalized mobile services yield highest user engagement: Pandora exec
NEW YORK – A Pandora executive at the MMA SM2 Innovation Summit 2016 revealed that the music streaming platform’s most personalized service is its most popular one, indicating that customized business models are most likely to grab a consumer’s attention, and later, business.
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AOL exec: Efficient use of data is critical for mobile success
NEW YORK – An AOL executive at the MMA SM2 Innovation Summit 2016 highlighted three key areas for corporate success in mobile – having mobile-enabled brands and services, effectively dealing with massive amounts of data and partnering with other properties that can offer points of differentiation.
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For mobile video, the shorter the better, says InMobi exec
An executive from inMobi at the MMA SM2 Innovation Summit 2016 discussed the rise of mobile video and provided strategies brands can use to make the most of the format’s surge in popularity.
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