ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

Author

Staff reports

Click here to sign up for Mobile Marketer for free

Personalized mobile services yield highest user engagement: Pandora exec
NEW YORK – A Pandora executive at the MMA SM2 Innovation Summit 2016 revealed that the music streaming platform’s most personalized service is its most popular one, indicating that customized business models are most likely to grab a consumer’s attention, and later, business.
Please click here to read the entire story on Mobile Marketer

AOL exec: Efficient use of data is critical for mobile success
NEW YORK – An AOL executive at the MMA SM2 Innovation Summit 2016 highlighted three key areas for corporate success in mobile – having mobile-enabled brands and services, effectively dealing with massive amounts of data and partnering with other properties that can offer points of differentiation.
Please click here to read the entire story on Mobile Marketer

For mobile video, the shorter the better, says InMobi exec
An executive from inMobi at the MMA SM2 Innovation Summit 2016 discussed the rise of mobile video and provided strategies brands can use to make the most of the format’s surge in popularity.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free