Personalization is core to the future of mobile search

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to affect keywords and ultimately make for a more tailored and personalized mobile search experience.
Please click here to read the entire story on Mobile Marketer

Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising

Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Please click here to read the entire story on Mobile Marketer

Entertainment Weekly promotes HTC One X through multichannel campaign
Time Inc.’s Entertainment Weekly ran a custom content program to bolster awareness for the HTC One X device and used print, mobile and its Web site to help spread the word.
Please click here to read the entire story on Mobile Marketer

70pc of mobile video is watched over Wi-Fi: Rhythm NewMedia
Wi-Fi rules as the primary way that consumers watch video content, likely resulting in more long-form content streaming, according to a new report from Rhythm NewMedia.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer