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Personalization is core to the future of mobile search – Mobile Marketer

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September 20, 2012

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Personalization is core to the future of mobile search

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to affect keywords and ultimately make for a more tailored and personalized mobile search experience.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising

Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Entertainment Weekly promotes HTC One X through multichannel campaign
Time Inc.’s Entertainment Weekly ran a custom content program to bolster awareness for the HTC One X device and used print, mobile and its Web site to help spread the word.
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70pc of mobile video is watched over Wi-Fi: Rhythm NewMedia
Wi-Fi rules as the primary way that consumers watch video content, likely resulting in more long-form content streaming, according to a new report from Rhythm NewMedia.
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