Perrier holds mobile party to reach millennials online, in stores
With mobile transforming both how consumers consume content and shop, Perrier is partnering with Tumblr, Blippar and iBotta to integrate mobile branded content with in-store activations in a new campaign that launches next week.
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Twentieth Century Fox heats up Swackett app with Kingsman-inspired models
Film studio 20th Century Fox’s soon-to-be-released movie, “Kingsman: The Secret Service,” is providing the weather-appropriate clothing look for icons in weather application Swackett as the film’s makers leverage the natural sympatico between mobile and weather to drive awareness.
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Covergirl eyes Red Carpet relevance with Promoted Tweets during Grammys
Procter & Gamble’s Covergirl leveraged Twitter’s Promoted Tweets during the broadcast of the Grammy Awards show Sunday night, referencing E! Network’s Red Carpet coverage and showcasing the brand’s cat-eye inspired eyeliner Perfect Point Plus.
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20pc of Valentine’s Day shoppers will make purchase via mobile: report
New research suggests brands should be ramping up advertising on mobile to drive impulse buys in advance of Valentine’s Day, with approximately 20 percent of consumers shopping for a Valentine’s Day gift planning to make a purchase via mobile and 89 percent of shoppers planning to buy last-minute gifts in the week leading up to the holiday.
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Gansevoort Hotel Group leverages mobile concierge program for express checkout, poolside ordering
Gansevoort Hotel Group and Standard Hotels are among the brands cottoning on to the mobile concierge trend taking the hospitality industry by storm by integrating with service-on-demand application Alice to bring guests convenient features including poolside ordering and express checkout.
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Gap’s Instagram mini-soap opera showcases video looping as tactic
Gap’s launching an Instagram soap opera that showcases its products in a dozen 15-second endlessly repeating video bites has made the clothing retailer a provocative early user of Instagram’s new repeating video loops.
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