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Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits – Mobile Marketer

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August 26, 2016

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Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits
PepsiCo is leveraging the excitement surrounding this weekend’s MTV Video Music Awards by introducing a new mobile-optimized music hub during the show, allowing millennials to enjoy tunes and discover up-and-coming artists through the Shazam-amplified platform.
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Hyundai simplifies driving by integrating mobile services into one app
Hyundai is combining its Blue Link and Car Care applications into a one-stop mobile destination that enables users to leverage remote start options, access how-to videos and receive vehicle diagnostics, suggesting that other car manufacturers should also streamline their digital services.
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AP News’ mobile app serves news tailored to individuals
The Associated Press is making its content more accessible and personalized for mobile readers with a new application that tailors news based on preferences in an easy-to-read format.
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