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PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace – Mobile Marketer

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April 16, 2015

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PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefitted by collaborating more often with the media and entertainment industries as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
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Mondelez exec: Utility and economics of content are rapidly changing
NEW YORK – Brands and publications must work hard for their content to stand out amid a flood of content in today’s mobile-centric and social media-filled landscape, according to executives from Buzzfeed and Mondelez International at Forrester’s Forum for Marketing Leaders.
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Johnson & Johnson exec: Build a positive image through social
Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.
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GE exec: Diversified strategy key to engagement across multiplying platforms
A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
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Schick sharpens mobile-optimized interactive video to promote razors
Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.
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Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
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