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Pepsi, Lay’s heat up mobile efforts with interactive summer campaign – Mobile Marketer

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June 18, 2012

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Pepsi, Lay’s heat up mobile efforts with interactive summer campaign
Pepsi and Lay’s are putting mobile at the core of its Rock Your Summer campaign that rewards consumers with prizes when they use their mobile device to engage with the company’s products.
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Procter & Gamble takes users on a beauty tour of London via new app
Procter & Gamble is bringing its online beauty magazine Beauty Recommended to mobile via a new application, providing users with interactive tours of some of London’s best beauty-related spots.
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Amazon expands mobile repertoire with music streaming app
Pointing to the growing hype around cloud-based storage, Amazon has launched its Cloud Player app for iPhone and iPod touch devices to let users listen to music wherever they are.
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Warner Bros. taps mobile to drive film awareness
Warner Bros. has partnered with Pandora to promote its new “Rock of Ages” film via a branded radio station that aims to engage movie-goers and ultimately drive ticket sales.
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Rock the Vote drives voter registrations with grassroots QR code strategy
Nonprofit Rock the Vote is kicking its voter registration campaign into high gear with a new grassroots effort enabling young consumers to put up QR codes anywhere and encourage others to register to vote.
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