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Pepsi becomes positive symbol for families in video reunion campaign
Brands like PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
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Google’s updated flight-search tool spikes fear among booking apps
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool, which will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
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Amazon, JCPenney respond to “The Dress” color debate on Twitter
Amazon and JCPenney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment’s stripes, underscoring how mobile moments can help brands connect with today’s consumers.
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DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch
Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home.
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Fashion-forward wearables will hamper mobile marketing: report
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
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