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February 9, 2011 is letting on-the-go users access and share mobile coupons via its new mobile-optimized site.

The mobile site helps connect buyers and sellers via online classifieds and coupons. Usablenet powered the mobile site for PennySaverUSA.

“PennySaverUSA teamed up with Usablenet to extend its Web content to millions of on-the-go users via mobile,” said Nick Taylor, president of Usablenet, New York. “In an effort to engage with users across multiple channels, PennySaverUSA optimized GPS-enabled features, which allow users to identify nearby restaurants and retailers featuring deals or ads.”

PennySaverUSA has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds.

Usablenet guarantees its customers a universal service that supports all mobile devices, as well as all Web browsers and carriers, without a need for client IT resources.

Users can access the mobile site by entering on their mobile browser.

Mobile coupons
In addition to browsing thousands of mobile coupons from local businesses, users can search the classified listings for jobs, cars for sale, apartments for rent and garage sales.

Users can search classifieds by ZIP code or city and state, as well as share ads and coupons via Facebook and Twitter.

“Given PennySaverUSA’s localized content, mobile offers users the opportunity to identify relevant coupons and ads based on where they are currently located,” Mr. Taylor said. “In this way, mobile helps to personalize the PennySaverUSA experience – creating a more engaging and valuable customer experience.

“Consumers are able to access coupons on their mobile devices,” he said. “Additionally, users can view saved ads or coupons, browse listings, and share with their social, anywhere and anytime.”

Users can create search alerts for new listings in a specific neighborhood and use GPS to search for ads and coupons in their location.

Additionally, users can place a free online ad for a product or service.

“For couponing sites, it is almost instinctual that they should have a mobile presence, seeing as it is important to have this content readily available for the on-the-go user,” Mr. Taylor said. “Mobile provides a convenient repository of coupons readily available on mobile for easy access while out shopping.

“With a GPS feature, it makes it much more convenient to see what kinds of deals are available nearby exactly when the user needs it,” he said.

Final Take
Here is a demo of the mobile site.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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