Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Patek Philippe leads with timepiece statistics for Departures ad – Luxury Daily

By
February 2, 2015

Patek Philippe Grandmaster Chime REF. 5175

Patek Philippe Grandmaster Chime REF. 5175

Please click here to register for Luxury Daily newsletters

Chinese millionaires spending 5pc less on gifting: report
While overall spending in China is back up to where it was in 2013, spending on gifts has decreased 30 percent over the past two years, according to a report by Hurun.
Click here to read the entire article

Cartier recreates in-store splendor with glimmering online catalog
French jewelry maison Cartier is sharing its “winter treasures” with consumers through a digitized catalog that glimmers and sparkles as if the pieces were set in display cases.
Click here to read the entire article

Tod’s pays homage to modern architecture with spring campaign
Italian apparel and accessories label Tod’s is taking inspiration from architecture for its spring/summer 2015 men’s campaign.
Click here to read the entire article

BMW Super Bowl commercial pokes fun at changing technology
German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.
Click here to read the entire article

Patek Philippe leads with timepiece statistics for Departures ad
Swiss watchmaker Patek Philippe is extending the impact of its 175th anniversary celebration with an ad on Departures’ mobile and desktop Web sites.
Click here to read the entire article

Mercedes-Benz highlights childhood dreams to inspire consumers
German automaker Mercedes-Benz is tapping into fans’ childhood fantasies with a new short video to promote its Mercedes-AMG GT.
Click here to read the entire article

Sentient Jet seeks equestrian enthusiasts with polo partnership
Private aviator Sentient Jet is integrating into the fan base of another sport this season at the International Polo Club in Wellington, FL.
Click here to read the entire article

Top 5 brand moments from last week
Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.
Click here to read the entire article

The Plaza, Saks, Chanel and Peninsula – Live news
Luxury Daily’s live news from Jan. 30 – The Plaza invites children to play with Eloise this winter; Saks brings Tumblr to life with animations; Chanel offers glimpse into production of haute couture collection; Peninsula Hotels sends Cupid through Hong Kong.
Click here to read the entire article

China, luxury, Hamptons, Ferragamo – News briefs
Today in luxury marketing – Why luxury brands love China’s Sex and the City; The biggest threat to luxury brands’ rapid growth; Heat is on in Hamptons housing market; Salvatore Ferragamo posts 2014 preliminary revenues.
Click here to read the entire article

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article

Please click here to register for Luxury Daily newsletters

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply