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Patek Philippe expands consumers’ knowledge via QR code – Luxury Daily

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September 11, 2013

Patek Philippe's Diamond Ribbon

65pc of luxury buyers want to see, feel products before purchase: Google
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Click here to read the entire article on Luxury Daily

Tiffany relaunches Atlas Collection with multilayered approach
Jeweler Tiffany & Co. is boosting brand awareness by relaunching its Atlas Collection through a series of window displays unveiled during New York Fashion Week.
Click here to read the entire article on Luxury Daily

Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Longchamp pushes fall collection through online game, social countdown
French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.
Click here to read the entire article on Luxury Daily

Luxury Collection highlights concierge knowledge via Certified Indigenous initiative
Starwood Hotels and Resorts’ The Luxury Collection is leveraging the knowledge of its global concierge team with a new storytelling initiative that explores remote and culturally-rich information about certain regions.
Click here to read the entire article on Luxury Daily

Patek Philippe expands consumers’ knowledge via QR code
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
Click here to read the entire article on Luxury Daily

Bugatti honors legacy through new vehicle unveiling
French automaker Bugatti unveiled its second “Bugatti Legend” at the Frankfurt International Motor Show to honor the founder’s eldest son who played a pivotal role in the brand’s early development.
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Ritz-Carlton lures global travelers with $10K world leader package
Hotel chain Ritz-Carlton’s Washington properties are targeting global travelers curious to learn about other countries with its “Live like a World Leader” package that starts at $10,000.
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Ralph Lauren, Clive Christian show product range in Architectural Digest
Ralph Lauren and Clive Christian show off houseware collections beside other high-end interior design brands in the latest issue of Condé Nast’s Architectural Digest.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Oscar de la Renta, Jaguar, Daimler and Reed Krakoff – News briefs
Today in luxury marketing – Oscar de la Renta expands on Madison Avenue; Jaguar to spend $2.4B in new sports car drive; Daimler struggles to meet demand on premium market record; Reed Krakoff in $50M buyout.
Click here to read the entire article on Luxury Daily

Heat wave to holidays: How to prep now for Q4 mobile success
Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.
Click here to read the entire article on Luxury Daily

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