Dolce and Gabbana’s prison sentence will not hurt brand in long run
Italian designers Domenico Dolce and Stefano Gabbana were sentenced to one year and eight months in prison for tax evasion, but the court’s decision is not likely to damage their brand in the long run.
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Michael Kors propels ecommerce via fan-inspired holiday blog
U.S. label Michael Kors is propelling ecommerce through a new fan-inspired digital campaign titled “What’s in your Kors?” that focuses on fashion accessories for certain holidays and allows consumers to shop selected items.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Hugo Boss bolsters summer collection in shoppable drama
Hugo Boss is reaching out to consumers with its Shanghai Affairs shoppable video that intends to spike sales for and awareness of the summer collection.
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Patek Philippe courts female consumers with tablet ad
Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC’s mobile application with building rapport and coaxing new sales.
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Intrav eyes global travelers via customizable jet packages
Private jet operator Intrav is targeting adventurous affluent travelers with new global travel itineraries that can be customized to create a unique experience.
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Hermès, Alexander McQueen, Aston Martin and China – News briefs
Today in luxury marketing – Hermès challenges LVMH’s ?illicit’ stakebuilding;Alexander McQueen inks fragrance deal with P&G; GM aims for 10 percent of China’s luxury car market by 2020; Aston Martin oner said to seek 50pc debt cut with lenders.
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Mobile first – well, kind of
Mobile may not make sense for every marketer and industry out there.
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