Gucci, Louis Vuitton craft best digital customer experience: report
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
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John Lobb returns to roots in fall campaign film
British footwear label John Lobb is exploring its early brand history in a campaign video for its fall/winter 2015 collection.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Dolce & Gabbana conceives Sophia Loren-inspired lipstick
Italy’s Dolce & Gabbana is paying a “loving tribute” to Italian beauty icon Sophia Loren by creating a limited-edition lipstick in her honor.
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Van Cleef & Arpels dives into high-jewelry inspiration in Flipboard campaign
French jeweler Van Cleef & Arpels is giving consumers an inside look at its oceanic-inspired Seven Seas high-jewelry collection through a Flipboard story.
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Peninsula showcases luxury by providing Bond fans with themed promotion
The Peninsula Hotels is celebrating the upcoming James Bond film “Spectre” with a variety of promotions and exhibitions.
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Land Rover launches lifelong learning academy for employees
British automaker Jaguar Land Rover is taking its apprenticeship and graduate programs to the next level by launching a lifelong learning academy for its workforce.
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Partners Trust launches all-in-one real estate platform
Real estate brokerage firm Partners Trust is partnering with The Enterprise Network to provide an integrated experience that spans mobile and digital.
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Android Pay debuts while Google Wallet evolves, escalating mobile payments wars
Google has beat Samsung to the punch in U.S. mobile payments, launching Android Pay Sept. 10 with a number of big-name merchants onboard, including Macy’s, Subway and Walgreens.
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Top 5 brand moments from last week
Nothing tells a story like a good movie, and brands often take advantage of that to create engaging content that can clarify goals, brand values or feelings that are associated with particular products.
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Bang & Olufsen, Selfridges, Gemfields and Audi – Live news
Luxury Daily’s live news updates from Sept. 11 – Bang & Olufsen offers app update to include Apple Watch connectivity; Selfridges tests subscriptions with Birchbox sample kit; Audi pokes fun at $115K asking price of R8 model.
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Donna Karan, Estée Lauder, Hermès and Chanel – News briefs
Today in luxury marketing – Why DKNY’s new logo is kind of a big deal; Estée Lauder still sees opportunity in troubled China; Jane Birkin and Hermès resolve differences over croc handbag; Chanel profit beats rivals and makes owners $3B richer in 2015.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Digitizing stored value: Challenge of going mobile
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
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