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Papa John’s SMS practices could cost it more than $250M in damages – Mobile Marketer

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November 15, 2012

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Papa John’s SMS practices could cost it more than $250M in damages
Papa John’s faces a class action suit over text messages allegedly sent to customers not interested in receiving such communications, with damages potentially reaching more than $250 million.
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Best Buy engages tech-savvy consumers via targeted mobile ad campaign
Best Buy is encouraging consumers to visit its locations and check out that latest selection of smartphones it has to offer via a new targeted mobile advertising campaign.
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Navigation app usage spiked 104pc during Superstorm Sandy: study
Utility-based applications took center stage in how mobile users accessed content during Superstorm Sandy, according to a new study from Velti.
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Dodge takes multichannel approach via app sponsorship
Dodge’s Ram is aiming to connect with outdoor enthusiasts this hunting season through a sponsorship with Bonnier Corp.’s Field and Stream.
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Related content: Does Windows 8 have a leg-up on app discoverability? – Mobile Marketer, Velti sheds 200 employees in hint of trouble ahead for mobile ad firms – Mobile Marketer, Papa John’s bolsters new rewards program with free pizza incentive, Apple plots new maps strategy, but unlikely to reach Google’s scale – Mobile Marketer, Papa John’s drives pizza sales through new mobile ad campaign,

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