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Pandora shows that putting the user experience first benefits advertisers – Mobile Marketer

Author

Staff reports

Published

Jan. 6, 2017

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Pandora shows that putting the user experience first benefits advertisers
Music streaming platform Pandora is rolling out the full version of its visual ad experience that caters to users, after beta testing brands such as Denny’s, Express and Google saw a 50 percent increase in time spent with the ads on mobile.
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Ford uses hackathons to develop connected car technology
Ford has been hosting hackathons in service to its Sync AppLink smartphone application connectivity technology, which have already paid dividends in the form of partnerships with brands such as IBM Watson.
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Fitbit releases newly redesigned smart personal trainer app
Yesterday, Fitbit began to roll out its Fitstar personal trainer application, which touts Fitbit’s most personalized app experience yet, along with data-driven mobile video capabilities and a new users experience design.
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