Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game – Mobile Marketer

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Mobile Marketer today – Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game; New England Patriots scores mobile touchdown with branded emojis.

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Standardized technology solutions may be key to counterfeiting woes – Luxury Daily

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Luxury Daily today – Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.

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Do not get stuck in mobile limbo

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As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

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New federal overtime rules will burden brands, retailers and agencies

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While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

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The misappropriation of native advertising

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Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

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Announcing Mobile Insights Summit 2016 New York June 23

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Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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How VR commerce could transform bricks-and-mortar retail

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The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.

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EBay taps mobile to introduce first-ever virtual reality department store

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EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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Frank + Oak unbuttons sales via in-app live chat, speedy delivery

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Online menswear retailer Frank + Oak has revamped its mobile application to include a slew of sales-driving features, including round-the-clock live chat and two-hour delivery in select markets.

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Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans

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Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.

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Mobile targeting improves, making fresh campaign creative a challenge – Mobile Marketer

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Mobile Marketer today – Mobile targeting improves, making fresh campaign creative a challenge; Personalizing push notifications can increase open rates up to 800pc: report.

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Omnichannel engagement boosts purchase frequency: report – Luxury Daily

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Luxury Daily today – Omnichannel engagement boosts purchase frequency: report; Chopard continues Journey to Sustainable Luxury with Gemfields’ emeralds.

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End of status quo in mobile app acquisition marketing

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The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

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