Twitter advises marketers to anticipate spontaneous moments on social media

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NEW YORK – A Twitter executive at Mobile Marketer’s FirstLook: Strategy 2015 conference said that brands should be equipped to anticipate spontaneous moments on social media related to live events so that they can capitalize on them and create a buzzworthy yet authentic connection with consumers.

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Mobile Minutes: Facebook at Work launches; BlackBerry shares dip; Chinese smartphones sales; Adobe’s Lightroom app

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Today in mobile marketing – ‘Facebook at Work’ hits app stores; BlackBerry shares jump, then dip, after Samsung buyout report; Smartphones at tipping point in China; Lightroom mobile app now available for Android.

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Wearables set to expand influence of push notifications: Mindshare exec – Mobile Marketer

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Mobile Marketer today – Wearables set to expand influence of push notifications: Mindshare exec; GE exec: Virtual reality play stirs passion about science, tech.

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Avoid the deadly sins of luxury marketing: Wealth-X exec – Luxury Daily

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Luxury Daily – Avoid the deadly sins of luxury marketing: Wealth-X exec; Neiman Marcus assists purchase decisions with digital mirror.

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Mobile FirstLook was refreshingly not Mobile Same Look

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The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

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Wearables and Internet of Things: That’s where the smart money is

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Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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American Eagle exec: Mobile feedback via chat, reviews helps drive sales

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NEW YORK – An American Eagle executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that the retailer places high importance on mobile feedback via chat and reviews, which has translated to sales-building engagements.

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Twitter exec: Commerce play focuses on movie, concert tickets

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NEW YORK – A Twitter executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the social site’s move toward mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Mobile is “tail wagging the dog” of business transformation: Forrester

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NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.

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451 Research exec: Mobile personalization elusive without omnichannel infrastructure

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NEW YORK – Executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that while the Holy Grail of mobile marketing is one-to-one personalization, many marketers still need to focus on building an omnichannel database and determining how to truly add value for customers before they can get there.

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Coca-Cola isolates mobile’s value, driving groundbreaking new experiences – Mobile Marketer

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Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge.

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Mobile Minutes: IPhone 6s’s dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables

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Today in mobile marketing – IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and dogs.

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