Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers

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Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.

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Mobile Minutes: Google’s AI messaging app; Twitter’s debate coverage; Instagram’s drafts feature; Tinder and Spotify

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Today in mobile marketing – Meet the AI assistant behind Google’s new messaging app, Allo; Twitter will livestream Bloomberg News’ coverage of presidential debates: Report; Instagram is adding this highly-desired feature for additional touch-ups; Tinder and Spotify hook up for musical matches.

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Marriott highlights modernized room designs via mobile-supported art installation – Mobile Marketer

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Mobile Marketer today – Marriott highlights modernized room designs via mobile-supported art installation; Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus.

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Land Rover forges a path with music streaming by choosing Spotify – Luxury Daily

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Luxury Daily today – Land Rover forges a path with music streaming by choosing Spotify; Luxury facing a digital-or-die dilemma: BCG.

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Reinventing Saks in the face of disruption

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The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

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Mastercard’s newest mobile platform gives Stripe sellers instant payout access

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Mastercard’s new personal payments platform, Mastercard Send, will now enable United States sellers on Stripe marketplaces to receive faster and more secure payouts, thereby expanding the financial service’s influence in the business-to-business sector.

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TGI Fridays outpaces QSR competition with Messenger-enabled reservation bookings

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TGI Fridays is enabling diners to engage in round-the-clock interactions with the chain via Facebook Messenger and make online reservations on the social platform, a first for the quick-service restaurant sector.

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The Standard unlocks spontaneous bookings via same-night reservation app

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Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, underscoring travelers’ needs for spontaneous booking windows.

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Mobile Minutes: Comcast’s wireless network; EU gives Google extension; Uber’s rival; Microsoft’s Nokia phone

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Today in mobile marketing – Comcast gearing up to offer new wireless network by 2017; The EU just gave Google more time to reply to its Android antitrust charges; Grab, Uber’s rival in Southeast Asia, raises $750 million; Microsoft unveils Nokia feature phone.

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Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub – Mobile Marketer

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Mobile Marketer today – Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub; StarKist Tuna’s social campaign seeks running mate for brand mascot.

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XOJet provides fleet to JetSmarter to entice millennials – Luxury Daily

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Luxury Daily today – XOJet provides fleet to JetSmarter to entice millennials; Christian Louboutin casts multifaceted women’s love interests for debut fragrance films.

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The game-changing digital transformation of fashion week

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This will very likely go down as the year of the Great Fashion Week transformation.

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67pc of shoppers visit stores to supplement mobile research: report

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Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research from xAd reveals that two out of three U.S. consumers venture into bricks-and-mortar locations to supplement product research undertaken on smartphones.

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