Payments

Moosejaw sees up to 70pc of in-store transactions completed via mobile POS

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Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.

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Content

Retailers embrace in-store mapping via smartphones to facilitate shopping

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In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.

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Marketing

Facebook’s play to own the mobile homepage fails, like others before – Mobile Marketer

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Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.

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Advertising

Christopher Ward aims for mobile sales via QR code – Luxury Daily

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Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.

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Columns

6 principles of a smooth mobile commerce checkout experience

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The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

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Payments

Google Wallet’s troubles mount as group head departs, physical card is dropped

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With Google Wallet’s head having recently left the company and speculation rampant that a rumored plastic Google Wallet card has been canceled, new questions are arising about just how well the search giant’s foray into mobile payments is faring.

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Multichannel retail support

Visa enhances offers platform with location-based deals

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Visa is leveraging location-based mobile offers as it looks to expand its platform and take on the competition in this space, including foursquare and Groupon.

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Messaging

AMC Theatres builds SMS program through incentivized summer campaign

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AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.

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Strategy

Consumers are driving need for contextual mobile experiences: Token exec

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NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.

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Marketing

How Starbucks is pushing the envelope with SMS, MMS marketing – Mobile Marketer

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Mobile Marketer today – How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.

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Advertising

3pc of affluent women buy apparel via mobile: study – Luxury Daily

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Luxury Daily today – 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.

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Columns

Common sense rules in LA Lakers text message lawsuit

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The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

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Columns

Data dips deeper into the pockets of wireless carriers

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Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

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