Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition

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Today in mobile marketing – Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.

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Mountain Dew begins the new year with a mobile-first campaign – Mobile Marketer

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Mobile Marketer today – Mountain Dew begins the new year with a mobile-first campaign; Dove celebrates 60th anniversary of iconic product with a social campaign.

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Kenzo goes clubbing for vibrant menswear effort – Luxury Daily

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Luxury Daily today – Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?

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3 ways retailers can merge digital and physical store strategies

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Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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Hilton furthers mobile efforts, joins TripAdvisor network

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Hilton, one of the most popular hotel chains in the world, is upping its ease of booking factor for mobile customers by integrating with TripAdvisor.

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Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Dunkin Donuts, Philadelphia 76ers come together for unique mobile partnership

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Dunkin Donuts is continuing its emphasis on mobile transactions in the new year, this time through a partnership with the NBA’s Philadelphia 76ers to offer special mobile-only discounts through the former’s application.

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Restaurant platform Fishbowl adds Android Pay to roster of payment options

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Fishbowl, a mobile platform for restaurants to provide their customers with loyalty, coupon and ordering offers, has just integrated Android Pay into its platform, allowing Android users to make purchases even more simply than before.

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Mobile Minutes: iPhone’s 10th birthday; Google self-driving cars; Facebook diversity; Uber travel data

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Today in mobile marketing – Apple’s iPhone turns 10. Where does it go from here?; Google shows improved self-driving system in Chrysler Pacifica; Facebook’s hiring process hinders its effort to create a diverse workforce; Uber gives cities free travel-time data.

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Geico adds virtual AI assistant, Kate, to mobile app – Mobile Marketer

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Mobile Marketer today – Geico adds virtual AI assistant, Kate, to mobile app; L’Oréal Paris holds diverse omnichannel influencer campaign.

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Carl F. Bucherer unites analog, digital technology for modern driving cockpit – Luxury Daily

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Luxury Daily today – Carl F. Bucherer unites analog, digital technology for modern driving cockpit; Selfridges shines light on sustainable clothing practices.

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Retailers need to reassess augmented reality, virtual reality

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Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

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Honda and Visa test in-car mobile payment option

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Honda and Visa came together during this year’s Consumer Entertainment Expo to showcase some new technology, bringing in-vehicle payments to Honda’s cars.

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