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Where the marketing dollars are heading in 2012

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Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

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72pc of tablet owners make purchases on weekly basis: IAB

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Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the Interactive Advertising Bureau UK.

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Amazon Appstore customers nearly triple in fourth quarter

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In its latest financial results released this week, Amazon revealed that the number of customers for the Amazon Appstore nearly tripled in the fourth quarter compared to the third quarter.

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Pink Pepper lets consumers order takeout via QR codes

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Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.

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Mint.com introduces Android tablet app to help consumers manage their money

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Intuit Inc.’s Mint.com has rolled out an Android tablet application after seeing a greater need from consumers to manage their money on mobile devices.

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Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions – Luxury Daily

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Luxury Daily today – Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions; Gucci, Chanel kick off advertising on retooled Vogue Paris site.

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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How apps drive Super Bowl engagement opportunities

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It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

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Pizza Hut serves up mobile deals via targeted ad campaign

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Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

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Topshop’s iPhone app lets customers keep up with new product introductions

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British fashion apparel retailer Topshop recently launched a fully transactional iPhone app to engage customers when they are in a store or on the go.

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Obama, Romney tap mobile to bolster fundraising

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President Obama and Republican presidential candidate Mitt Romney are using mobile payment service Square to drive fundraising efforts, signaling a shift in consumer behavior towards mobile payments.

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Five Guys increases mobile ordering with card-on-file feature

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Burger chain Five Guys Burgers & Fries is boosting repeat orders by using a credit card-on-file feature that allows customers to easily and securely place online orders via mobile or Web.

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Michael Kors ignites St. Valentine’s Day conversation through digital campaign – Luxury Daily

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Luxury Daily today – Michael Kors ignites St. Valentine’s Day conversation through digital campaign; American Express: Affluent consumer Valentine’s Day spend to reach $281M.

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