Shopping apps slim down, running risk of inhibiting experience

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Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.

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PREIT taps mall-wide mobile loyalty for greater personalization

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Shopping mall company Pennsylvania Real Estate Investment Trust is the latest to adopt a mobile rewards program via the Spring platform, which allows shoppers to earn points from all retailers within the organization’s malls.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

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How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Frontier Airlines soars through mobile transactions with tablet POS

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Frontier Airlines is modernizing its in-flight services by equipping flight attendants with tablets and a mobile point-of-sale system that creates a faster and more convenient checkout process.

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Mobile commerce in review: A sticky situation

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Retailers are casting around for the best way to make their shopping apps stickier with no single approach winning out at the moment. Watch this video for the full analysis.

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Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem

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Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.

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Which next-generation attribution strategies should marketers have on their radar? – Mobile Marketer

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Mobile Marketer today – Which next-generation attribution strategies should marketers have on their radar?; LinkNYC unlocks contextual real estate’s potential with StreetEasy app partnership.

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WeChat offers underused direct-marketing possibilities for brands: L2 – Luxury Daily

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Luxury Daily today – WeChat offers underused direct-marketing possibilities for brands: L2; Wait time between runway and retail is consumer turn off: Fashionbi.

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Stealing a page from Bernie Sanders’ SMS playbook

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Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

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Walmart Pay expands as repeat use drives more than 80pc of transactions

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Walmart will soon launch its mobile payments service in Georgia, Alabama, Louisiana and Mississippi and all locations by the end of summer after seeing positive results from Walmart Pay, with more than 80 percent of transactions coming from repeat users.

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Sephora smells fragrance success with personalized mobile quiz

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Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

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How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Chase’s QuickPay takes on PayPal with real-time transfers

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Chase is boosting the mobile capabilities of its peer-to-peer payment program to gain traction against PayPal and others with new features such as real-time transfers.

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