Mobile puts an end to back-to-school profits: Deloitte

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Formerly one of the most important times of the year for retailers, back-to-school campaigns are losing their significance as consumers are less likely to rush to shop for supplies now that mobile offers immediate purchasing options and convenient product information, according to the latest edition of Deloitte’s annual back-to-school survey.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Visa bolsters mobile payments strategy with Stripe investment

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Visa’s determination to double up on its mobile payment strategy is evident in the company’s decision to invest in Stripe, a start-up that accepts debit and credit cards for merchants who have previously not accepted them.

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The Mets tap mobile to bring seat upgrades to Citi card holders

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The New York Mets are tapping mobile to offer promotional credit for seat upgrades to Citi card holders as well as fans who use the MLB.com application to check-in at the stadium.

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Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough

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Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.

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Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

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Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

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Karl Lagerfeld plans private VIP parties for fragrance launch – Luxury Daily

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Luxury Daily today – Karl Lagerfeld plans private VIP parties for fragrance launch; Will China’s volatile stock market take further toll on luxury consumption?

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8 terms that luxury brands must know to revolutionize their customer approach

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With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

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Burger King taps MasterPass to gain wallet share among QSR fans

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Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

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Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Suja Juice turns Instagram into top referral site for mobile sales

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Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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Concur, HotelTonight, Lyft partnership increases business travel sales

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Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications.

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