Red Cross launches app for blood donors with retail rewards

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The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

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Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.

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Ferrari showcases early users of CarPlay system – Luxury Daily

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Luxury Daily today – Ferrari showcases early users of CarPlay system; Barneys outlines multiplatform holiday campaign with Baz Luhrmann.

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Fashion brands’ mobile faux pas: Unoptimized sites deter sales

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One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.

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Catalina acquires Cellfire in bet that retailers’ apps will drive digital coupons

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Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Chase brings customized log-in screen, new design to Android app

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Chase’s redesigned application for Android displays a similar look to the previously updated Chase iPhone app, which has seen a 23 percent increase in use compared to last year.

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Sony streamlines TV commerce via mobile

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Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.

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Checkout 51 quickly gains two million users interested in CPG coupons

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Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.

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The selfie: Is it here to stay, or just a fad? – Mobile Marketer

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Mobile Marketer today The selfie: Is it here to stay, or just a fad?; Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes.

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Mulberry encourages mobile commerce with interactive quiz – Luxury Daily

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Luxury Daily today – Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.

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Why app design defects should not be “won’t fix”

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Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

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Apple iWatch expected to address demand for payments-enabled wearables

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Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.

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