Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

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Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.

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Mobile is a tidal wave sweeping across our businesses: HBC exec – Luxury Daily

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Luxury Daily today – Mobile is a tidal wave sweeping across our businesses: HBC exec; 90pc of Audi consumers begin research process online.

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Regaining consumer attention for retailer apps through beacon marketing

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Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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Smartwatch payments challenged by lack of consumer interest: report

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While smartwatches are expected to give mobile payments a much-needed boost, a new report suggests that consumers are not exactly clamoring to pay for purchases using one of these devices.

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Frito-Lay’s Walkers Crisps enlivens bus-shelter vending machine via mobile

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Frito-Lay brand Walkers Crisps transformed London bus shelters into Twitter-activated vending machines, giving passersby an incentive to try sample bags of chips and resulting in thousands of social-media comments and photos.

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Dove Hair lands on the doorstep via beauty services app promotion

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Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

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Overstock’s TV commerce campaign extends multiscreen interaction

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Online retailer Overstock is working with Delivery Agent to launch its first television commerce campaign to give consumers the ability to shop directly from commercials on connected devices.

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GoBankingRates offers speed, ease of navigation with mobile Web site launch

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GoBankingRates, a provider of consumer banking and personal-finance information and rates, is the latest member of the banking sector to launch a mobile-optimized version of its Web site for easier use.

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Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile Marketer

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Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.

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Digital assets are ahead of brand representatives – Luxury Daily

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Luxury Daily today – Digital assets are ahead of brand representatives; Louis Vuitton extends Iconoclast campaign with videos.

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Mobile chat: Role grows in creating seamless holiday shopping

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Mobile chat is poised to play a significant role in holiday shopping as consumers increasingly make purchases through mobile devices, despite a shortage of chat tools in the marketplace.

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Target teams up with mcommerce app to test curbside shopping

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Target is teaming up with new shopping startup Curbside to test curbside shopping through its new mobile commerce application, available on Google Play and the Apple App store.

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Secret sniffs success from social in promotion of clinical-strength deodorant

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Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.

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