American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes

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American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another.

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Marketers must understand mobile banking consumers’ lucrative potential: report

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Marketers have been missing a potentially lucrative and viable opportunity to target the emerging demographic of consumers using mobile devices for financial services and payments, suggesting that these users must be understood more fully so that banks and financial institutions can garner more clients, according to a report from Phoenix Marketing International.

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Make-A-Wish among charities benefiting from fashion-driven app

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Make-A-Wish, Camp Ronald McDonald and other charities are seeing increased donations via a mobile application that brings consumers the latest in American-made fashion while letting them give back to a charity of choice.

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Mobile Minutes: Google and Tag Heuer’s smartwatch; Nintendo goes mobile; Draft app; T-Mobile’s plans

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Today in mobile marketing – Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its ‘Un-Carrier’ plans.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions – Mobile Marketer

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Mobile Marketer today – The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions; Air Wick’s QR codes program smells misinformed on public’s mobile savviness.

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Gucci collaborates with Will.i.am to create wearable tech device – Luxury Daily

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Luxury Daily today – Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.

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Mark the date: April 21. It’s not just another update from Google

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From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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Unlike SXSW, the MMA Forum focused on business results

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NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

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Denny’s exec: Location-based messaging lifts store visits, augments brand

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NEW YORK – A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Wendy’s exec urges marketers to tap partners’ expertise for mobile success

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NEW YORK – A Wendy’s executive at the 2015 Mobile Marketing Association Forum New York said brands should feel no shame about lacking mobile marketing expertise provided they are partnered with a mobile expert who can show them the way.

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Geo-fencing has real potential for mobile growth, says Citi exec

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NEW YORK – A Citi executive at the 2015 Mobile Marketing Association Forum New York claimed that geo-fencing specific areas to alert consumers of potential rewards gained when using a Citi credit card is an optimal solution, suggesting that location-based targeting is a hot topic for financial marketers.

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Facebook’s P2P payments heightens competition in mobile-driven service area

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In a reflection of the increasing frequency with which millennials leverage their mobile devices to make small payments to one another, Facebook is bringing person-to-person payments to its Messenger application.

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