Atlanta’s Midtown merchants enlist beacons for mobile loyalty program

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A handful of merchants located in Atlanta’s Midtown district are participating in a new beacon-based mobile rewards and payments program to meet the needs of the neighborhood’s young, tech-savvy residents.

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PayPal comes out punching with wearable payments

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Pebble smartwatch wearers can now make payments and receive payment notifications through online service PayPal and its mobile application, which shows the growing momentum of the wearable movement, anticipated to become a payment norm within a few years.

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Sears texts shoppers when reserved products are ready to try on

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Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.

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Lack of TV-mobile ad integration will cost brands as holiday shopping begins – Mobile Marketer

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Mobile Marketer today – Lack of TV-mobile ad integration will cost brands as holiday shopping begins; Unilever’s Shield sponsors mobile calls to drive in-store trial.

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Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily

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Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.

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Rich future for oft-maligned mobile banner

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The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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EBay innovates classifieds with location-based Close 5 app

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EBay’s new location-based mobile application called Close 5 looks to innovate consumer-to-consumer online commerce, an area that is attracting a growing number of competitors such as Threadflip, Classy and others.

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18pc of marketers already using beacons: Adobe

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In a reflection of how quickly marketers have embraced beacon technology, 18 percent report that they are using beacons today in tests or active deployments, according to new research from Adobe.

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United Airlines deploys iPads for airport purchases funded by miles

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United Airlines is offering consumers the option of using mileage redemption to pay for in-person purchases at Newark Liberty Airport’s Terminal C restaurants and stores.

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CVS Health boosts digital prowess with innovation lab in Boston

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Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.

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Snapchat partners with Square as P2P payments become social must-have

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In a move that could pave the way for commerce-enabled ads, social messaging application Snapchat has teamed up with Square to offer peer-to-peer payments.

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Long-term social media campaigns push holiday commerce higher – Mobile Marketer

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Mobile Marketer today – Long-term social media campaigns push holiday commerce higher; Facebook’s enterprise ambitions would be tested in crowded field.

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Luxury and Fashion products generate more mobile purchases: report – Luxury Daily

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Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.

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