Jamba Juice’s mobile efforts garner 1M transactions, 1M loyalty sign-ups

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In mere months, health and wellness brand Jamba Juice has seen 1 million transactions through an Isis mobile wallet giveaway promotion and 1 million more mobile subscribers to its loyalty rewards program.

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Red Chapter Clothing’s POS platform allows for integrations, future support

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Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.

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Wet Seal fires up text messaging with rich media to better engage teens – Mobile Marketer

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Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.

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The Ritz-Carlton aggregates UGC to scale memories campaign – Luxury Daily

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Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Aeropostale teases AeroNow rebranding with social, text campaigns

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Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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Will retailer rejection put out Amazon Wallet’s fire?

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Amazon has entered the offline mobile-payments space seeking to close the loop on merchant app downloads with a multi-merchant wallet, but retailers may shun the platform as Amazon has encroached on their profits before.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Office Depot supplies augmented reality experience to increase basket size

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Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.

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Cumberland Farms lures business fleets with mobile fuel payments

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Convenience-store retailer Cumberland Farms has extended a version of its mobile-payment system with added perks for businesses to use in managing costs for their vehicle fleets.

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Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

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Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.

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Mercedes places fans in driver’s seat with new app – Luxury Daily

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Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.

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When to use push notifications versus SMS messaging

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Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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