Aldo’s bricks-and-mortar connected store experience laces up mobile-inspired sales

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Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.

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Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges

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Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.

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Mobile demands convergence of marketing and commerce: Kohl’s exec – Mobile Marketer

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Mobile Marketer today – Mobile demands convergence of marketing and commerce: Kohl’s exec; Moe’s Southwest Grill cooks up AR art installations to drive loyalty.

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How should luxury brands navigate creative shift on social media? – Luxury Daily

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Luxury Daily today – How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.

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4 benchmarks for judging quality of leads

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As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.

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Gilt’s in-store debut gets positive response following full-bodied introduction

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BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

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RetailMeNot’s future lies in data-based decisions for content-driven commerce

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BOSTON – An executive from RetailMeNot at eTail East 2016 revealed that the digital couponing platform will be putting data at the forefront of its mobile offerings, and suggested other retailers interested in better serving consumers should do the same.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

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How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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What does UnionPay’s Canadian QuickPass rollout mean for competitors?

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UnionPay is bringing its mobile QuickPass platform to Canada, enabling a slew of merchants to accept its contactless payments without requiring a customer’s signature or PIN number, adding yet another major competitor to the digital payments space.

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New Haven expands mobile-enabled parking payments to express lots

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New Haven, Conn., is the latest city to let residents and visitors pay for parking in express lots via the Parkmobile application, indicating that this capability could become commonplace in metropolitan areas across the United States.

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Mobile Minutes: Google Duo; Airbnb tests travel guides; Snapchat eyes Vurb; Twitter on Apple TV

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Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.

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Retailers should tap mobile media to integrate the customer journey – Mobile Marketer

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Mobile Marketer today – Retailers should tap mobile media to integrate the customer journey; How Under Armour builds social currency to compete against Nike, Adidas: report.

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Gucci ingrains brand symbols into consumer lexicon via in-app game – Luxury Daily

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Luxury Daily – Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?

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