Dealing with the mystery of ecommerce attribution – Luxury Daily

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Luxury Daily today – Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.

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Why good product design is a marathon, not a sprint

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Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Restaurant chains can enhance mobile ordering with gender-based targeting

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Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

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Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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EBay’s mobile dominance at risk as growth fails to keep up

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EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.

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66pc of tablet shoppers leverage mobile during path to purchase: report

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Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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Greene Turtle restaurant chain gamifies loyalty program for mobile

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The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games.

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Montreal Canadiens score with mobile food ordering, game highlights in-stadium

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The Montreal Canadiens, acknowledging the growing role that mobile plays on game day, are launching a mobile-entertainment platform for home games that includes access to game highlights and remote food and merchandise ordering in-stadium.

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CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

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Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.

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The cold coffee tweet that changed Four Seasons’ approach to social media – Luxury Daily

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Luxury Daily today – The cold coffee tweet that changed Four Seasons’ approach to social media; Easy days are over in China.

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Walmart to boost mobile prowess as digital investment grows

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Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users.

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7-Eleven taps beacons to chase runners into stores

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Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Chase personalizes, simplifies card rewards with mobile Web revamp

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Chase Card Services has launched a mobile rewards Web site that makes the rewards process for credit-card customers easier to access and understand while making it more personal.

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