Sam’s Club promotes business support services with social media advice

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Sam’s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice.

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Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser

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Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.

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Audi sees 80pc higher completion rate with vertical mobile video ads – Mobile Marketer

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Mobile Marketer today – Audi sees 80pc higher completion rate with vertical mobile video ads; White House Black Market celebrates individuality and social media in new campaign.

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Shiseido partners with Lane Crawford to examine most meaningful things – Luxury Daily

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Luxury Daily today – Shiseido partners with Lane Crawford to examine most meaningful things; Saks ups 10022-Shoe’s stride with Manolo Blahnik boutique.

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5 words to describe courageous mobile marketers

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If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Walgreens’ new app anticipates users’ needs with intelligent messaging

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Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.

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99 Ranch Market uncarts beacon-powered WeChat game for shoppers

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Chinese-American supermarket chain 99 Ranch Market is leveraging a beacon-powered mobile game that shoppers may play via the WeChat messaging application for a chance to win in-store prizes, proving that grocery stores are an ideal location for wide-scale beacon deployments.

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Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

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Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda).

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Jack Rogers’ Instagram effort to drive in-store sales reaches limited audience

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Women’s shoe designer Jack Rogers is attempting to drive in-store sales by asking fans to upload a picture of themselves wearing the brand’s classic sandals for a special discount, but will likely fall short of its goal due to its limited bricks-and-mortar storefronts.

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Port of Subs helps customers skip in-store lines via mobile ordering

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West Coast-based sandwich chain Port of Subs is unlocking a new application that enables loyal consumers to customize their favorite meals and place orders via mobile, underscoring the need for fast-casual restaurants to offer pay-now, pick-up-later options.

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Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat

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Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.

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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile Marketer

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Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.

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Viral videos are myths without proper ad spend: L2 – Luxury Daily

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Luxury Daily today – Viral videos are myths without proper ad spend: L2; Saks draws connection between fashion and fragrance for Alaïa debut.

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