Device detection 2.0: Are marketers getting the full picture?

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Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

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Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

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Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

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Snuggle turns videos into customer connections

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Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Q4 mcommerce spending grew 45pc year-over-year: report

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While the rise of mcommerce and ecommerce at large is unsurprising to anyone paying attention, online retail is usurping bricks-and-mortar spending in Q4, the most active retail quarter, according to the latest comScore report.

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Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

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Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

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Golden age of Fitbit is ending, marketers need to adapt – Mobile Marketer

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Mobile Marketer today – Golden age of Fitbit is ending, marketers need to adapt; 7Up mixes it up with new digital campaign.

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Fashion and theater meet for Michael Kors’ fashion week mobile efforts – Luxury Daily

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Luxury Daily today – Fashion and theater meet for Michael Kors’ fashion week mobile efforts; Fashion labels should seek greater exposure on retailers’ social channels: L2.

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Grabbing the attention of potential customers and engaging existing ones on mobile

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The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

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How four Australian banks are challenging Apple’s stranglehold on mobile payments

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Apple’s legal tension with Australian banks over Apple Pay restrictions remains taught, but a new development in the application may clarify some of the thornier issues involved.

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How effective was Best Buy’s Grammys engagement on Twitter?

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Big-box retailer Best Buy’s Twitter feed lit up on Sunday in response to the Grammys festivities, presumably to take advantage of a spike in music sales (especially physical copies) that occurs during the awards ceremony.

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56pc of consumers digitally engage grocers while social media lags

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While the rate of digital interaction between customers and grocery stores is high, only 25 percent of consumers follow or like their grocery store’s social media pages, according to a report from the Retail Feedback Group.

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Mobile Minutes: Verizon unlimited data; Uber drivers’ strike; Facebook courts music labels; Ford’s AI investment

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Today in mobile marketing – Verizon finally brings back the unlimited data plan; Drivers’ strike paralyses Uber, Ola services in Indian capital; Facebook tries to offer music labels a YouTube alternative; Ford to invest $1 billion in artificial intelligence start-up.

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Lalique courts basketball fans through experiential lounge – Luxury Daily

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Luxury Daily today – Lalique courts basketball fans through experiential lounge; Luxury retailers’ Q4 2016 Web performance analysis.

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