John Frieda triggers mobile experience with sound waves in mass merchant

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John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.

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Priceline.com’s Express Deals integrates Apple Pay for even faster reservations

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Priceline.com has integrated Apple Pay into its mobile application to streamline the reservation process for Express Deals, making it the first major online travel agency to adopt the new payment method, according to the company.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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FirstBank P2P payments aimed at easing mobile money transfers

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FirstBank’s rollout of a person-to-person payments system in its mobile banking application will give customers an easy way to send and receive money through their mobile devices.

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Pala Casino Spa & Resort mobilizes guest experience to boost engagement

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The new Pala Casino Spa and Resort mobile application will allow its administrators to deliver location-based offers to guests and enhance their time spent at the resort.

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Marketers quickly embrace simplicity of Yo app – Mobile Marketer

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Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.

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Lexus celebrates holidays with branded GIFs – Luxury Daily

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Luxury Daily today – Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report.

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ABCs of content marketing and why it matters to brands

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Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

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Amazon’s Surprise! app points to growing role for mobile gifts cards

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Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.

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Krispy Kreme bakes in donut rewards with new loyalty app

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Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants’ loyalty platforms with the release of its My Krispy Kreme Treats mobile application.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Hachette’s Twitter program opens new chapter in digital bookselling

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Hachette Book Group’s plan to sell books on Twitter may pose a challenge to Amazon, the leading bookseller, but it is too early to declare the move a game-changer in the digital bookselling industry.

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Line crosses into real-world retail with NY pop-up store

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Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.

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