Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor – Luxury Daily

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Luxury Daily today – Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor; Michael Kors celebrates young women of Hollywood.

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Why a streaming app is not enough for radio

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Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

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Allure Magazine on board with new beauty-appointment app

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Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

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Hyatt leverages Uber on-demand taxi service to ease travel for guests

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Hyatt Hotels is integrating its mobile application with the Uber ride-service app to make it easier for guests to get from their current location to their Hyatt hotel.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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TravelCenters of America saves truckers time with repair-request app

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TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

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Women, college-educated shoppers are top Ibotta users

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Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

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Gap’s Dress Normal fall campaign features mobile-friendly elements – Mobile Marketer

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Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.

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Dior showcases classic pieces on W magazine mobile ad – Luxury Daily

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Luxury Daily today – Dior showcases classic pieces on W magazine mobile ad; Chloé merges multiple love stories to propel new fragrance.

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How does push compare to email?

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Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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Cross-functional collaboration fuels mobile ROI

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Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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Uber takes on Google in the instant-delivery realm

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Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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