Medium aquamarine and palaces, not people, boost Instagram engagement: report – Luxury Daily

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Luxury Daily today – Medium aquamarine and palaces, not people, boost Instagram engagement: report; What impact will Brexit have on the UK’s luxury brands?

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My Amazon Dash button arrived

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After talking about impulse purchases for more than 10 years, my Dash button arrived to be duly attached to my washing machine for timely one-click checkout.

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Is your brand developing a chatbot strategy?

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Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

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Masterpass arrives in stores and messages, potentially boosting mobile payments

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Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships.

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Target drives in-store patio furniture sales with local inventory ads: Google

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For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.

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86pc of back-to-school shoppers will use mobile in-store: report

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Mobile should be at the forefront of retailers’ minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers.

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Booking.com anticipates mobile users’ purchase intent with AI-driven experience

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Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.

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Mobile Minutes: FCC releases 5G spectrum; Tech leaders on Trump; Line’s IPO debut; Twitter scores sports deal

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Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season.

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Can Pokémon Go help brands catch consumers via sponsored locations? – Mobile Marketer

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Mobile Marketer today – Can Pokémon Go help brands catch consumers via sponsored locations?; Emojis a missed opportunity for targeting 25-44 year olds: report.

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Understanding social media can help marketers develop versatile creative: Facebook – Luxury Daily

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Luxury Daily today – Understanding social media can help marketers develop versatile creative: Facebook; Top 10 luxury retail efforts of H1.

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Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter

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Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

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On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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USAA spotlights in-app voice commands, streamlining mobile deposits

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Financial services brand USAA has rolled out a new feature within its mobile application enabling consumers to leverage voice commands to complete tasks such as depositing a check and transferring funds, a tool that will be beneficial for visually impaired users.

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