E*Trade, Hotels.com jump on Apple Watch apps amid pre-sales rush

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E*Trade and Hotels.com are among brands that are releasing Apple Watch apps as pre-sales take off for Apple’s long-awaited wearable.

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Etsy updates app for easier shopping and spending

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Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.

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Mobile Minutes: Samsung out-fancies Apple; Kik explores partnerships; IBM and Track app; Apple Watch’s strong turnout

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Today in mobile marketing – Samsung’s two new phones try to out-fancy Apple; Messaging app Kik is exploring partnerships; IBM uses Track app to bring golf fans close to the Masters; Strong turnout as shoppers get to try Apple Watch.

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Is Twitter losing ground for social TV engagements? – Mobile Marketer

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Mobile Marketer today – Is Twitter losing ground for social TV engagements?; Uber driving local commerce, boosting mobile presence through YP app.

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Govberg Jewelers helps horologists manage collections with mobile app – Luxury Daily

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Luxury Daily today – Govberg Jewelers helps horologists manage collections with mobile app; Luxury retailing is understanding the product experience, not the product itself.

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Apps are key to a meaningful user-centric mobile strategy

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Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

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Home Depot doubles down on in-app interactive shopping tools

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The Home Depot is supporting shoppers’ omnichannel needs with several new interactive tools available across its application and mobile Web site that are designed to simplify finding and buying the right products for the lawn and garden this spring.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Coupons.com leads charge for local deals on Apple Watch

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With pre-orders for the Apple Watch beginning today, Coupons.com is ramping up opportunities for brands on the device via an application that delivers personalized offers based on location.

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PGA Tour drives fan loyalty with mobile rewards program

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Golf’s PGA Tour is launching a mobile rewards program that lets fans earn points by checking into a tour event, sharing content, selecting favorite players, viewing scorecards or signing up for fantasy golf tournaments that can be redeemed for gift cards to major retailers or a charity donation.

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Grocery Gateway, Longo’s juice up mcommerce with personalized circulars, offers

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Supermarket chains Grocery Gateway and Longo’s are two of the brands teaming up with omnicommerce solution Unata to offer shoppers personalized circulars and customized deals on mobile, suggesting that grocery marketers may become reliant on digital platforms to stand out in the competitive sector.

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Mobile Minutes: YouTube’s mobile ads; Google’s social media spoilers; Galaxy S6 shortage; Apple iOS update

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Today in mobile marketing – YouTube unveils tools to make mobile ads more interactive; Google’s latest patent could put spoilers to bed; Samsung expects record Galaxy shipments, S6 edge shortage; Apple’s iOS 8.3 update is here and includes diverse emoji.

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Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup – Mobile Marketer

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Mobile Marketer today – Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup; ABC News Digital exec: Push still valuable in reaching app audience.

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