Philly Pretzel Factory fuels sales by leveraging Facebook’s election chatter

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Philly Pretzel Factory is driving sales during National Pretzel Day – coinciding with the Pennsylvania presidential primary – by inviting consumers to share photos of pretzels made in the top candidates’ likeness on Facebook, showcasing how brands are increasingly tying in their sales strategies with current events.

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Wayfair bolts down in-app gift card purchases, personalized browsing

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Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.

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Mercedes illustrates importance of car care with grooming comparison

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German automaker Mercedes-Benz is proving it knows how to make an impression when it matters.

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Mobile Minutes: Microsoft’s iOS keyboard; Facebook’s camera app; Chrome OS and apps; Bitcoin in the EU

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Today in mobile marketing – Microsoft’s new iOS keyboard might be a single-handed typist’s dream; Facebook’s working on another standalone camera app to get users to share more; Google’s Chrome OS may soon get more than a million new apps; A bitcoin exchange just got approval to operate across the EU.

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Syfy ushers in Timehop’s advertising debut through an opt-in strategy – Mobile Marketer

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Mobile Marketer today – Syfy ushers in Timehop’s advertising debut through an opt-in strategy; Kung Fu Panda 3’s mobile gaming integration kicks up 78.9M engagements.

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Audi eases urban mobility with smart navigation, longboard attachment – Luxury Daily

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Luxury Daily today – Audi eases urban mobility with smart navigation, longboard attachment; London number one destination for cross-border retail expansion: report.

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Luxury consumers blurring lines between offline, online and mobile

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Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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Integrate real-time components into ad campaigns

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A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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How will recent mobile ticketing innovations affect transportation industries?

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The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Starbucks’ mobile ordering program drives 20pc of transactions during peak hours

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Mobile Order and Pay now accounts for 10 percent of transactions in Starbucks’ busiest stores, a number that rises to 20 percent during peak hours, while transaction volume has grown 150 percent over the past year in the launch city of Portland, OR.

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Mobile commerce week in review: Must-haves vs. half-grown opportunities

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While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis.

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Toronto drivers reserve parking spots via Parking Panda app

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Parking assistance application Parking Panda is rolling out to Canada, giving Toronto vehicle owners easier control over parking with reservations, payments, price comparison and location search options, alluding to a prominent future for mobile and parking assistance.

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