Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.

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Marketing

Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising? – Mobile Marketer

By Staff reports

Mobile Marketer today – Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?; Pinterest courts The North Face, Modcloth with new mobile sharing tool.

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Advertising

Saks drives store traffic with geo-targeted mobile ad – Luxury Daily

By Staff reports

Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.

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Columns

Steps to take while envisioning a mobile presence

By a MCD columnist

This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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Payments

Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption

By Chantal Tode

Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.

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Applications

Gilt Groupe expands mobile shopping reach with revamped Android app

By Rimma Kats

Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.

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Advertising

Dairy Queen tries location-based advertising to increase summer foot traffic

By Lauren Johnson

Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.

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Applications

Fidelity broadens mobile strategy with app that simplifies account access for employees

By Chantal Tode

Financial services provider Fidelity Investments is making it easier for employees to access benefits and retirement savings plans managed by the company via a new smartphone application.

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Marketing

What the iPhone 5S must have to revitalize Apple’s smartphone strategy – Mobile Marketer

By Staff reports

Mobile Marketer today – What the iPhone 5S must have to revitalize Apple’s smartphone strategy; White Castle beefs up “Slider-bration” promotion with 360-degree approach.

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Advertising

La Mer encourages mcommerce via The Cut banner ads – Luxury Daily

By Staff reports

Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.

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Columns

7 deadly sins as applied to QR codes

By a MCD columnist

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

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Marketing

Can Google make a play in mobile search-based offers?

By Lauren Johnson

Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.

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