Neiman Marcus creates specialized mobile wallet for payment ease – Luxury Daily

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Luxury Daily today – Neiman Marcus creates specialized mobile wallet for payment ease; Fashion brands craft bespoke fezzes for children’s charity.

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Google-Softcard deal notwithstanding, Android payments still an open field

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Google is teaming up with Softcard in the hopes of positioning Google Wallet as the leader in Android mobile payments, but it is likely to face a number of competitors.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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25pc of Target holiday shoppers used in-app product location maps

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Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays.

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Topshop showcases fashion trends via Twitter-fueled digital billboards

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British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets.

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Retailers face new showrooming challenges in Asia, Mexico: survey

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Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.

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Mobile Minutes: The smartphone car dashboard fight; Samsung teases Galaxy S6; New police app; Shared links in dashboard

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Today in mobile marketing – Google and Apple fight for the Car Dashboard; Samsung releases Galaxy S6 teasers that appear to confirm metal design and curved displays; Mobile app gives police all the information they need at their fingertips; Open shared Dropbox links in the Dropbox mobile app.

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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer

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Mobile Marketer today – Diet Coke’s Oscars campaign bubbles over with tweetable bingo board; Academy Awards organizers, broadcaster struggle with mobile, social.

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Lane Crawford teases exclusive Dior launch via Instagram – Luxury Daily

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Luxury Daily today – Lane Crawford teases exclusive Dior launch via Instagram; Luxury brands help consumers obtain their own Oscars glamour.

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GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers

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PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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Target’s app tightens integration between offers, shopping lists

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Recognizing that smartphones are becoming the go-to device for making shopping lists and finding deals, Target recently beefed up shopping list features in its mobile application with a bigger focus on deals and offers.

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Storkie Express exec: Social commerce will fulfill brand and consumer needs in near future

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PALM DESERT, CA – A Storkie Express executive at eTail West 2015 predicted that social commerce – an amalgamation of social networks and checkout processes – will be the next big trend to affect brands and consumers this year, proving that inspiration and consumer communities are key to driving mcommerce.

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