Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

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Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.

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Fashion brands, consumers turn to visual social platforms for organic reach: report – Luxury Daily

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Luxury Daily today – Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report.

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Why conventional polling does not work. Hint: mobile

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Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.

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Is app-free mobile loyalty the way of the future?

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Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

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Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency

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Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.

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Express focuses on customer service with Apple Pay

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Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines.

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Anheuser-Busch Employees’ Credit Union embraces mobile banking

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Anheuser-Busch Employees’ Credit Union is striving to simplify and streamline the handling of financial transactions for its more than 117,000 members by offering mobile banking services.

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EBindle and Grainger stay competitive with real-time pricing, push notifications

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Online retailers eBindle.com and Grainger are among several brands monitoring competitors’ price changes to provide near real-time push notifications to customers of their own adjustments so they can stay competitive in the fast-moving mobile shopping space.

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Mobile Minutes: Store data helps mobile ads; Apple’s hotspot twist; PayPal’s mobile payments battle; Competing with Uber

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Today in mobile marketing – Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber.

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Lexus evokes emotion in social video for Enform app – Luxury Daily

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Luxury Daily today – Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report.

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Mondelez’ Oreo brand one tough cookie, mobile analysis reveals – Mobile Marketer

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Mobile Marketer today – Mondelez’ Oreo brand one tough cookie, mobile analysis reveals; Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab.

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Financial sector and banks must adapt to survive disruption

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With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.

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