Walmart to boost mobile prowess as digital investment grows

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Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users.

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7-Eleven taps beacons to chase runners into stores

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Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Chase personalizes, simplifies card rewards with mobile Web revamp

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Chase Card Services has launched a mobile rewards Web site that makes the rewards process for credit-card customers easier to access and understand while making it more personal.

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REI’s new iPad app focuses on visually rich content for shoppers

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Outdoor gear and apparel retailer REI is offering an optimized shopping and product research experience with its new iPad application that also features updates to the REI Snow Report tool.

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Bank of America’s mobile banking jumps following app redesign

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Bank of America saw the number of customers banking on mobile in the second quarter jump 15 percent from a year ago, following the introduction of application features aimed at driving convenience for users.

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How American Eagle Outfitters provides customer value via beacons – Mobile Marketer

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Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.

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Out with traditional social, in with Instagram, Pinterest – Luxury Daily

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Luxury Daily today – Out with traditional social, in with Instagram, Pinterest; Our customers are the best advocates: Saks exec.

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Why video is dominating mobile

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Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

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McDonald’s enhances customer payments via app-based AmEx rewards

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McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.

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Twitter may have advantage over Facebook in mobile payments

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The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.

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Google Express expansion faces revenue, weather challenges

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Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.

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American Greetings scares up Halloween sales with digital e-cards

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American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.

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Pfister Hotel lures mobile users with responsive Web, augmented reality

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Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.

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