Why 40pc of independent retailers will not provide contactless payment

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Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.

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Macy’s Fashion Week microsite could hamper sales without better optimization

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Macy’s is providing Fashion Week attendees with the ability to purchase new looks instantly as they are modeled on the runway via a new microsite accessible on smartphones, but its lackluster optimization could frustrate users seeking to make a purchase.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

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How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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Loft unzips in-store traffic with coupon tease on Instagram

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Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers.

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Fred Segal pulls up its denim roots in ecommerce debut

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U.S. department store Fred Segal has launched its first ecommerce and content-driven Web site.

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Mobile Minutes: Siri’s Apple event tips; Pentagon’s wearable tech; Lenovo’s mobile overhaul; Back-to-school apps

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Today in mobile marketing – Apple’s Siri will give you hints about the upcoming iPhone event; Pentagon teams up with Apple, Boeing to develop wearable tech; Lenovo overhauls mobile unit around Motorola; Best apps for fighting back-to-school burnout.

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Dove, Budweiser join Instagram users to commemorate upgrade – Mobile Marketer

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Mobile Marketer today – Dove, Budweiser join Instagram users to commemorate upgrade; Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign.

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Mercedes captures tennis fans in action for US Open contest – Luxury Daily

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Luxury Daily today – Mercedes captures tennis fans in action for US Open contest; Amazon is already pilfering the luxury market: report.

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Why cinema is the heart of advertising – with mobile at its core

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Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

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Pay-per-view jumps to mobile, despite slow payment adoption fears

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Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.

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Cole Haan laces up Apple Pay, tying in shoppable Instagram content

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Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

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How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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Allstate drives up brand merchandise sales with updated in-app rewards

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Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise.

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