Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily
Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
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Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
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While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
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When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
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Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
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PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.
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Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.
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Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
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Realtor.com is ramping up its mobile strategy with a new application focused on rental properties for on-the-go access.
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Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.
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Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
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Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
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Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
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Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
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