Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

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Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.

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Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

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Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

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Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Web-based mobile transactions grow 48pc in North America: report

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Web-based mobile transactions continue to grow, up 48 percent in the past year in North America and representing 16.9 percent of all transactions, according to new data released today by Adyen.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Trulia partners with New York MLS to strengthen stand on search results

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Aggregated property marketplace Trulia has signed an agreement with New York State Multiple Listing System to ensure it can more accurately market listings and provide a better experience for users looking to buy or sell homes in New York state.

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Ally Bank expands mobile offerings to iPad

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Further expanding its suite of mobile services for customers, Ally Bank, the direct banking subsidiary of Ally Financial Inc., has launched a mobile app designed specifically for the iPad tablet in response to findings that nearly one-third of its customers are using mobile devices for their banking needs.

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Supercuts improves mobile app with real-time data

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Salon franchise Supercuts has partnered with Comcast across 33 locations in southeastern Pennsylvania and southern New Jersey to improve the efficiency and accurateness of its mobile application by uploading real-time data to provide users with approximate wait times, check-in abilities and choice of stylists.

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Pictures from 2014 Nonprofit Mobile Day

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Mobile Commerce Daily presented its fifth annual Nonprofit Mobile Day in partnership with the Direct Marketing Association on July 15. Here are pictures taken during the event.

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Location-based, relevant push notifications will reign this holiday season – Mobile Marketer

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Mobile Marketer today – Location-based, relative push notifications will reign this holiday season; How Apple’s IBM partnership will help its consumer business.

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Mercedes-Benz hands off Instagram control with photo passes – Luxury Daily

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Luxury Daily today – Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.

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When closeness via mobile is too close

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It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

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How merchants tie loyalty to mobile wallets and drive results

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Savvy merchants such as OpenTable and SeaWorld are overcoming the challenge of getting consumers to adopt a mobile wallet by offering points or differentiated rewards only available for mobile wallet users.

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