The urgency of mobile search engine optimization

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The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Jack in the Box turns live event into mobile coupon for enduring power

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Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Everlane, Zulily embrace Facebook Messenger for customer service

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Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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Free People finds synergy between music festivals and push notifications

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Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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TripAdvisor users 3x more likely to have other travel mobile apps: report

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A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.

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Mobile Minutes: T-Mobile’s Galaxy S6 offer; Twitter’s Periscope app; Prime Now in Dallas; China’s iPhone trade-ins

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Today in mobile marketing – T-Mobile offers one free year of Netflix for buying a Samsung Galaxy S6; Twitter’s Periscope app lets you livestream your world; Amazon expands Prime Now service to Dallas; Apple plans China iPhone trade-in program with Foxconn.

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Brands on Waze see average 53pc increase in traffic to locations – Mobile Marketer

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Mobile Marketer today – Brands on Waze see average 53pc increase in traffic to locations; GOP presidential hopefuls tap Meerkat to transform political campaigning.

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Victor brings charter service to consumer fingertips with app – Luxury Daily

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Luxury Daily today – Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.

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Engagement to monetization: Improving mobile marketing ROI

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There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

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While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Target drives mobile commerce sales with flashy pictures on Instagram

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Discount retailer Target is driving product sales through colorful images on Twitter and Instagram with a high engagement rate.

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