Mobile Minutes: Twitter’s revenue tactics; Connected cars study; Playboy’s safe-for-work app; LG’s leather phone

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Today in mobile marketing – How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG’s G4 smartphone: What you need to know.

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Louis Vuitton anticipates Roman exhibit with Snapchat Story – Luxury Daily

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Luxury Daily today – Louis Vuitton anticipates Roman exhibit with Snapchat Story; Japan, Western Europe lead luxury market in Q1: Bain.

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales – Mobile Marketer

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Mobile Marketer today – Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales; Facebook gets Fox News’ vote for key role in GOP debate

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What do Gmail and Tinder have in common?

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We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images.

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McDonald’s builds free breakfast delivery promotion around mobile nominations

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McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

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Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Home Depot’s mobile checkout drives customer satisfaction during busy periods

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Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.

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Urban Outfitters’ Terrain takes guesswork out of shopping with mobile makeover

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Urban Outfitters’ Terrain home-and-garden brand received a mobile-friendly Web makeover that takes consumers to items faster and more simply, helping to drive a sharp rise in smartphone conversions and mobile revenue.

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Kroger’s Food 4 Less feeds appetite for deals via augmented reality

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Kroger’s Food 4 Less no-frills grocery division is leveraging an augmented reality platform with a mobile application that allows shoppers to unlock deals, price and item information from circulars, thereby making over a decades-old industry mainstay.

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Mobile Minutes: Tweets in Google search; Microsoft’s mobile obstacles; Adblock’s mobile browser; Credit card-sized phone

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Today in mobile marketing – Google search now shows Tweets, but will it help Twitter get more users?; Apple, Android app makers cool to Microsoft overtures; New mobile browser blocks ads automatically; These guys want to build a phone the size of a credit card.

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Duracell recharges successful mobile sticker strategy for the summer – Mobile Marketer

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Mobile Marketer today – Duracell recharges successful mobile sticker strategy for the summer; Snapchat and Spotify challenge YouTube as premiere music video source

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Nordstrom simplifies mobile commerce with text message buying – Luxury Daily

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Luxury Daily today – Nordstrom simplifies mobile commerce with text message buying; What luxury brands retain the most value over time?

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The app’s role in mobile commerce

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According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

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