Luxury fashion labels embrace Spring to reach mobile shoppers – Luxury Daily

By

Luxury Daily today – Luxury fashion labels embrace Spring to reach mobile shoppers; Keep Web sites slim in China: report.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Why retailers’ print catalogs are making a comeback

By

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

By

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Olive Garden thinks outside the Redbox with SMS-enabled promotion

By

Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

RetailMeNot deploys geofencing at 180 colleges for back-to-school blitz

By

PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

By

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Frank & Oak brings excitement to mobile with timed offers

By

PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

25pc of US Hispanics book travel via mobile: survey

By

One quarter of United States Hispanics have booked travel reservations on mobile in the past year, according to a Best Western survey.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Dolce Hotels transforms sales process with mobile solutions

By

PHILADELPHIA – Despite resistance from upper management, conference hotel chain Dolce has transformed the sales process to drive more leads anywhere and at any time through a number of mobile solutions.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Apple Vacations’ renovated email program increases engagement, return shoppers

By

PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

McDonald’s fans mobile strategy with real-time, real-world interactions – Mobile Marketer

By

Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Dolce & Gabbana reaches consumers through ad on Vogue Web site – Luxury Daily

By

Luxury Daily today – Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

New rules of customer engagement

By

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Share on FacebookShare on LinkedInShare on Twitter
Entire article