What’s still wrong with mobile advertising?

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We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Q&A

Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

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Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

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Ted Baker pinpoints high-quality Pinterest followers to promote new collection

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British clothing retailer Ted Baker is turning to Pinterest to support its latest collection by asking members to visit its page and create their own for a chance to win an $800 voucher.

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Pep Boys connects with Passbook, driving incremental value

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Pep Boys reports promising results after partnering with Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.

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ArtCarved integrates customers via mobile with selfie contest

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ArtCarved, an engagement ring and wedding band ecommerce site, is hosting a selfie giveaway contest titled “Put A Ring On It,” where one winner will receive a set of wedding bands or an engagement ring.

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Social media grows too big for Apple to ignore – Mobile Marketer

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Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.

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Dunhill commissions artwork for weekly Instagram series – Luxury Daily

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Luxury Daily today – Dunhill commissions artwork for weekly Instagram series; Saks employees’ arrest for identity theft will not tarnish retailer image.

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The sharing economy comes to Apple – but not in the way you think

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The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

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Apple Pay vs. MCX: Which has bigger potential in mobile payments?

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While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage.

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Millennials are open to new forms of payment: report

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As brands and retailers explore the opportunity with mobile wallets, consideration should be given to how they can be used to gain the attention of millennials, who have careful spending habits and technologically inclined mindsets.

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Taxi apps join forces to provide improved payment experience for users

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Taxi applications RideLinQ and Way2ride have joined forces to provide what they refer to as an improved payment experience for passengers.

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Drizly integrates Web into its mobile-first strategy

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Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.

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Omniplatform is biggest change in mobile this year, says Zappos exec – Mobile Marketer

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Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.

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