Tabbedout links with Google Wallet to streamline mobile payments

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Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.

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Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising? – Mobile Marketer

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Mobile Marketer today – Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?; Pinterest courts The North Face, Modcloth with new mobile sharing tool.

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Saks drives store traffic with geo-targeted mobile ad – Luxury Daily

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Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.

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Steps to take while envisioning a mobile presence

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This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption

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Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.

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Gilt Groupe expands mobile shopping reach with revamped Android app

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Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.

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Dairy Queen tries location-based advertising to increase summer foot traffic

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Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.

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Fidelity broadens mobile strategy with app that simplifies account access for employees

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Financial services provider Fidelity Investments is making it easier for employees to access benefits and retirement savings plans managed by the company via a new smartphone application.

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What the iPhone 5S must have to revitalize Apple’s smartphone strategy – Mobile Marketer

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Mobile Marketer today – What the iPhone 5S must have to revitalize Apple’s smartphone strategy; White Castle beefs up “Slider-bration” promotion with 360-degree approach.

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La Mer encourages mcommerce via The Cut banner ads – Luxury Daily

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Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.

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7 deadly sins as applied to QR codes

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QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

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Can Google make a play in mobile search-based offers?

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Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.

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Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers

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Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.

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