Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily
Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
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Office for mobile is key to Microsoft’s future. Anyone home?
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
Entire articleGetting to mobile commerce: The build vs. buy decision
When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
Entire article6 tips for improving mobile customer experience
Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
Entire articlePayPal, Groupon, Square focus on traditional POS to boost mobile strategies
PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.
Entire articleChase offers best-in-class mobile banking: Keynote
Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.
Entire articleBlimpie expands mobile repertoire with gift cards
Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Entire articleRealtor.com ramps up mobile strategy with new app for renters
Realtor.com is ramping up its mobile strategy with a new application focused on rental properties for on-the-go access.
Entire articleGoogle beats Apple to market with music streaming as iTunes looks outdated – Mobile Marketer
Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.
Entire articleWhat are luxury marketers missing on mobile Web? – Luxury Daily
Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
Entire articleTesting mobile apps: QA can make or break project’s success
Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
Entire articleApplebee’s drives foot traffic via targeted location-based mobile campaign
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
Entire articleRite Aid furthers mobile initiatives via multifaceted digital campaign
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
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