Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.

Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.

Canadian retail chain London Drugs is equipping associates in its 74 stores with iPads to help consumers compare prices for electronics and other items while they are shopping.

Mobile Marketer today – Disney tries hand at creating a mobile-first powerhouse; Facebook stumbles but still has time to prove itself.

Luxury Daily today – Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

NEW YORK – A Lot18 executive said that since rolling out a mobile site and iPhone application over the past year, the membership-only Web site has seen an uptick in both revenue and traffic generated from mobile.

Grocery store chain Safeway is beefing up its mobile strategy with a new shopping application that delivers coupons and other offers to a customer’s loyalty card.

Mobile Marketer today – Is Pinterest’s mobile play stronger than Facebook’s?; Coca-Cola exec claims mobile underpins entire Olympic Games strategy.

Luxury Daily today – Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.