Is Twitter’s $1M price tag for branded emojis worth it? – Mobile Marketer

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Mobile Marketer today – Is Twitter’s $1M price tag for branded emojis worth it?; Mobile marketing week in review: Data mining and the Super Bowl.

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Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily

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Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.

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Mobile offers and loyalty programs deserve a second look

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Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

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The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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Announcing Mcommerce Summit 2016 New York May 5

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Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics

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Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.

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Delta pilots upgrade requests, Apple Pay options within iPhone app

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Delta Air Lines’ Fly Delta mobile application is now enabling Canadian customers to purchase flights via Apple Pay and eligible members to request complimentary upgrades, showcasing how airlines are battling third-party booking services for a larger share of travelers’ mobile wallets.

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Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond

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Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year.

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Fifth Third Bank responds to customer demand with Touch ID integration

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Fifth Third Bank’s Touch ID integration comes in response to customer requests as the tech becomes more widely accepted thanks to how it makes users feel secure and brings added convenience.

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Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7

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Today in mobile marketing – Super Bowl tests Twitter’s dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.

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Brands score touchdown with early release of Super Bowl ads on social – Mobile Marketer

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Mobile Marketer today – Brands score touchdown with early release of Super Bowl ads on social; Axe and Men’s Fashion Week find balance on Snapchat Live Story.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

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Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.

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Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration

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Domino’s is continuing its innovative mobile-ordering streak by integrating Amazon Echo prior to the Super Bowl, an attempt to drum up sales during one of food takeout’s biggest days of the year.

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