Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

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How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mary Kay provides flexible payment capability for sellers, shoppers via mobile

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Mary Kay is providing its beauty consultants in Canada with an easier method of bringing payments to customers through mobile, making credit and debit purchases more accessible.

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Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

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Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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Lindt’s social giveaways get consumers hooked on new product – Mobile Marketer

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Mobile Marketer today – Lindt’s social giveaways get consumers hooked on new product; Old El Paso’s promoted videos on Pinterest yield 4x ad memorability.

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Moët & Chandon explores US cities for limited-edition bottle program – Luxury Daily

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Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.

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Chat bots: Turning SMS into a next-gen engagement platform

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Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Why behavior matters more than thought leadership

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You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Sam’s Club’s revamped Scan & Go app helps shoppers bypass checkout lanes

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Sam’s Club is ramping up for a nationwide rollout of its revamped Scan & Go mobile application this fall after a successful regional pilot, enabling in-store shoppers to use their smartphones to scan items and pay directly within the app instead of using the self-checkout lane.

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Sephora, Starbucks offer best digital gift card experiences: report

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Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

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How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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YouCam Makeup blends horoscope with beauty, recommending looks based on signs

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Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

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Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

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Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

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