Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

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Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

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Karl Lagerfeld plans private VIP parties for fragrance launch – Luxury Daily

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Luxury Daily today – Karl Lagerfeld plans private VIP parties for fragrance launch; Will China’s volatile stock market take further toll on luxury consumption?

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8 terms that luxury brands must know to revolutionize their customer approach

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With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

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Burger King taps MasterPass to gain wallet share among QSR fans

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Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

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Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Suja Juice turns Instagram into top referral site for mobile sales

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Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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Concur, HotelTonight, Lyft partnership increases business travel sales

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Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications.

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Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service

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Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.

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Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora – Mobile Marketer

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Mobile Marketer today – Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora; Facebook makes significant strides in improving user satisfaction: report.

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Brands must keep up with rapidly increasing consumer engagement: report – Luxury Daily

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Luxury Daily today – Brands must keep up with rapidly increasing consumer engagement: report; What should Hermès do to recover from PETA’s allegations?

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China catches up with mobile ad tech

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Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.

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Why Starbucks thinks retailers will want to become its partners on mobile

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Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.

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