When it comes to mobile shopping, customer location is everything

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Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Messaging is the most important part of mobile strategy: Forrester analyst

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NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Brand trust comes from proving yourself to consumers: Southwest Airlines

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NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.

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How Rent the Runway’s in-app push notifications combat lost conversions

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NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.

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Sponsored content to amend future advertising challenges for buyers, sellers

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No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.

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Mobile Minutes: Samsung Pay’s ATM move; EU’s data dominance curb; PayPal’s growth; Instagram’s new layout

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Today in mobile marketing – Samsung Pay now lets you withdraw cash at the ATM – if you live in Korea; Google to Facebook risk new wave of EU curbs on data dominance; PayPal’s strong growth pushes shares higher; Instagram screenshots show new black and white design layout being tested.

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting – Mobile Marketer

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Mobile Marketer today – Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting; Facebook’s evolving mobile ad units contribute to 52pc revenue boost.

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Luxury brands ease into cool ‘new kid’ Snapchat: L2 – Luxury Daily

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Luxury Daily today – Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.

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Cat-and-mouse game of mobile ad fraud has only just begun

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Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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EBay exec: Mobile innovation enhances transactions, research capabilities for customers

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NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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JetBlue’s dynamic ads drive sales with real-time updates to targeted consumers

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NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.

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