Lexus International creates VIP screening through locked Twitter – Luxury Daily

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Luxury Daily today – Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.

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Use of mobile doubles for researching and completing online purchases: report

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In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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Foursquare talks up traffic-building local search in new campaign

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Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.

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Citgo connects with consumers via mobile promotion

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Citgo Petroleum Corporation is driving application downloads with the new “Win With Citgo” promotion, which offers 108 fans a chance to win significant prizes during the holiday season.

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How mobile appointments translate into customer satisfaction, higher conversions

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Most Americans prefer to schedule personal appointments by using mobile applications, email, text messaging or Web sites, a Google Consumer Survey shows, reflecting the increasing use of mobile in daily activities.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

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Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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Madison Avenue Heritage Week pays homage to top brands – Luxury Daily

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Luxury Daily today – Madison Avenue Heritage Week pays homage to top brands; Cartier displays masculine heritage at Harrods.

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Are in-store tablets the right prescription for retail effectiveness?

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In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

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Starbucks ramps up in-store mobile strategy for the holidays

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Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

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Simon Malls taps Ziploop to organize shopping on mobile

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Simon Malls is featuring the Ziploop mobile shopping application in its malls across the United States to augment the holiday shopping process for consumers.

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Apple Pay merchant list missing everyday businesses needed to drive use

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While Apple Pay is already being accepted by a number of big-name merchants, the list lacks the kind of everyday businesses, such as gas stations, grocery stores and public transit systems, that will drive mobile payments use.

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London restaurants attract traffic via beacons and Bookatable app

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European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.

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TrueCar app’s growth underscores mobile’s bigger role in car purchases

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TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.

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