EBags boosts conversions by streamlining search and discovery

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EBags, an online retailer of handbags, luggage, backpacks and accessories has created an engaging, innovative way to find the essential handbag on mobile devices by letting users swipe right if they “Love it” and left to “Leave it,” ultimately delivering a better way for shoppers to sort through its vast array of over 12,000 products.

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

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British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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QVC engages consumers post-sale with follow-up videos in email

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QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

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Wanelo launches push notifications for sale items

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Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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Pepco app empowers Mid-Atlantic energy customers with paperless billing

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Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.

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JetBlue fuels improved customer service via iPad mini deployment – Mobile Marketer

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Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.

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The Ritz-Carlton fine-tunes app to guide consumer experience – Luxury Daily

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Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart.

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3 steps that allow mobile programs to build shopper trust

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If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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Is retail enthusiasm for mobile apps waning?

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A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.

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Zappos boosts shoe sales with native integration in MapMyFitness app

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Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

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Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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