TD Ameritrade tackles discomfort around talking about finances with omnichannel campaign

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Online broker TD Ameritrade is undertaking an omnichannel advertising campaign centered around the “Green Room,” a safe space of sorts where individuals are encouraged to talk about their finances.

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Mobile Minutes: MacBook Pro reviews; Mass data collection; Android creator returns; Amazon labor pains

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Today in mobile marketing – Apple MacBook Pro now gets thumbs-up from Consumer Reports; Startup investors fret over risks of mass data collection; Andy Rubin nears his comeback, complete with an ‘essential’ phone; Amazon is creating 100,000 U.S. jobs, but at what cost?

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AOL opens live-streaming destination, Build Studio, in New York – Mobile Marketer

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Mobile Marketer today – AOL opens live-streaming destination, Build Studio, in New York; Nat Geo Wild looks for more viral success in content partnership with Mashable.

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EBay gives legitimacy to secondhand luxury with new program – Luxury Daily

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Luxury Daily today – EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?

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7 tips for mcommerce email success

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Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Despite mobile savviness, 98pc of Gen Z still shop in-store

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While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Atom Tickets and UberEATS partner for private screenings of The Founder

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UberEATS and Atom Tickets are teaming up for a new promotion that will give customers the chance to see six free private screenings of the new film form The Weinstein Company, The Founder.

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Dunkin’ Donuts keeps users coming back to rewards app with incentives

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Dunkin’ Donuts is maintaining its status as a leader in mobile retail applications by keeping users interested in ordering rewards through special giveaways.

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Mobile Minutes: Amazon hiring surge; Apple’s antitrust lawsuit; Food stamps at Amazon; Connected kitchens

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Today in mobile marketing – Amazon plans to add 100,000 new US jobs; U.S. appeals court revives antitrust lawsuit against Apple; Sorry, Wal-Mart. Amazon wants your food stamp customers as well; All the ways to connect your kitchen and laundry room to Alexa.

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Instagram accounts for 92pc of brand social interactions: report – Mobile Marketer

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Mobile Marketer today – Instagram accounts for 92pc of brand social interactions: report; Hasbro introduces new lifestyle brand, Hanazuki, on digital platforms.

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Chaumet proves Paris is for lovers with travel app for two – Luxury Daily

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Luxury Daily today – Chaumet proves Paris is for lovers with travel app for two; Differentiation, loyalty hinge on customer experience: Boston Retail Partners.

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Mobile Commerce Daily will not publish Monday, Jan. 16

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Mobile Commerce Daily will not publish Monday, Jan. 16 in honor of Martin Luther King, Jr. Day.

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