Victoria’s Secret shreds catalog as millennials increasingly go mobile

By

L Brands, the parent company of Victoria’s Secret, recently announced its decision to eliminate the lingerie brand’s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Sephora cultivates insight and Kik followers in interactive quiz

By

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

CVS bets on mobile-optimized ereceipts to expand in-store digitization

By

CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype

By

Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Why marketers should act now on Firebase, closely weigh Allo, Home – Mobile Marketer

By

Mobile Marketer today – Why marketers should act now on Firebase, closely weigh Allo, Home; Kellogg Co. defeats advertising aversion with Captain America VR game

Share on FacebookShare on LinkedInShare on Twitter
Entire article

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days – Luxury Daily

By

Luxury Daily today – LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days; Online shopping turns consumers into editors: Moda Operandi co-founder.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations

By

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Why media buying does not need to be hard in this market

By

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Can PayPal hold its ground in mobile payments?

By

PayPal has grown since being spun off from eBay and continues to push ahead in mobile, but whether or not this is enough to remain competitive with Apple Pay and others is still unclear.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Announcing Mobile Insights Summit 2016 New York June 23

By

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Grubhub cooks up restaurant efficiency via in-house omnichannel platform

By

Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile commerce review: Disrupting travel, dining

By

With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue

By

Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.

Share on FacebookShare on LinkedInShare on Twitter
Entire article