IHOP pits new menu items against one another in Twitter contest

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Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Rail-travel marketing must cater to increasingly mobile-savvy riders: study

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Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.

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Mapco launches in-app payments with PayPal

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Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.

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Can Uber extend its influence beyond transportation? – Mobile Marketer

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Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.

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Guerlain generates product interest via social questionnaire – Luxury Daily

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Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.

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Ready or not, here comes the wearable app ecosystem

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With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

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Burger King ups ante on promoting apps with smartphone offer

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In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.

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Q&A

CVS Caremark bets on mobile innovation to extend stores’ reach

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CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Lacoste’s new app plays up NYC tennis courts, store locations

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Apparel and accessories brand Lacoste has released a new mobile application to activate New York City’s tennis players by directing them to nearby courts and store locations to shop for tennis gear.

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WWE pins new fans with 1.5M downloads of SuperCard game

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WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

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Brands ramp up mobile efforts to reach students on campus – Mobile Marketer

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Mobile Marketer today – Brands ramp up mobile efforts to reach students on campus; Covergirl reinforces connection to style icons via Twitter during VMAs.

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