Long-term social media campaigns push holiday commerce higher – Mobile Marketer

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Mobile Marketer today – Long-term social media campaigns push holiday commerce higher; Facebook’s enterprise ambitions would be tested in crowded field.

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Luxury and Fashion products generate more mobile purchases: report – Luxury Daily

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Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.

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The blight of gratuitous hashtags

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Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers.

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Target streamlines in-store holiday shopping with app navigation features

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Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

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Walmart taps image recognition for holiday photo cards

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Walmart is attracting tech-savvy consumers this holiday season by giving them an option of using image recognition technology when building their annual photo cards.

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Kahuna introduces RevIQ to combat mobile shopping cart abandonment

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Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

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Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Brands urged to integrate offerings with social networks: report

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Brands and retailers should strive to integrate their offerings with social networks such as Facebook and Foursquare to target specific users as the number of mobile-transaction users rises to two billion by 2017, according to a Juniper Research report.

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing – Mobile Marketer

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Mobile Marketer today – Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing; ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content.

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David Yurman uses mobile ads to promote charity wish lists – Luxury Daily

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Luxury Daily today – David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.

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New: Q3 2014 mobile site performance benchmark report

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In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Marrying retail and digital for bricks-and-mortar stores

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While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

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