Coach takes lifestyle approach with new social shopping app

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Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Meineke heads top merchants for local relevance in mobile marketing

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Meineke Car Care Centers’ ability to drive foot traffic with locally relevant content pushed it to the head of a list of 150 national brands competing effectively in local markets, according to a new survey.

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Citibank seeks mobile banking innovation with app developer challenge

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Citibank is partnering with Yellow Pepper, a Latin American banking and mobile payment provider, to host the Citi Mobile Challenge U.S. 2014, a virtual challenge for developers seeking to transform the banking landscape.

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MovieTickets.com entices moviegoers with streamlined mobile tickets

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MovieTickets.com, a provider for consumers looking to purchase advance movie tickets, is introducing a virtual mobile ticket for smartphones that can be visually verified by theater employees in a move to circumvent the use of costly scanners.

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Twitter’s developer push to boost reach has mixed reception – Mobile Marketer

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Mobile Marketer today – Twitter’s developer push to boost reach has mixed reception; Expedia reduces friction for mobile engagement with sponsored data.

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Loro Piana aims for conversions with new mobile site – Luxury Daily

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Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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McDonald’s needs right message, products along with mobile to drive sales

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McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

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Retailers struggle to balance quality images, mobile performance: report

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Most mobile pages are not meeting users’ performance expectations, with the rush to embrace responsive Web design partially responsible, according to a new report from Radware.

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MasterCard’s NFC-business finder app points to mobile-pay adoption challenges

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A MasterCard mobile application that helps consumers find merchants that accept contactless payments highlights the scarcity of near field communications-enabled businesses in the United States and raises questions about the technology’s prospects for gaining mass-market acceptance.

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Homes.com caters to house hunters with updated app

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Homes.com has updated its real estate mobile application to feature a modern look, improved speed and enhanced searching features to better cater to house hunters looking to buy or rent the perfect property.

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Bauble Bar humanizes its brand with cancer-focused social fundraiser

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New York-based jewelry retailer Bauble Bar is requesting social photo submissions in a campaign that supports survivors of leukemia and lymphoma diseases and is donating $1 for every photo submitted.

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