Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Wanelo’s Shopify integration unites independent shops on one platform

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Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants.

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Royce Leather selects Macy’s to debut GPS-enabled leather wallet

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Royce Leather has introduced a GPS-enabled wallet that coordinates with a mobile application so users can track their wallets and keep their money safe.

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62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer

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Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.

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Chandon makes it glitter in Elle mobile ad – Luxury Daily

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Luxury Daily today – Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.

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5 marketing requirements for luxury customer engagement in 2015

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In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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Mobile rewards gain stature as currency for airlines

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Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent.

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Banana Republic targets holiday shoppers via Curb, Deliv apps

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Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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US Bank predicts beacon-enabled personalized banking surge in 2015

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U.S. Bank, working with mobile capture software company Mitek, predicts that banks and financial institutions will see beacon usage take off in 2015, helping deliver more personalized experiences.

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Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer

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Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.

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Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily

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Luxury Daily today – Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.

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How mobile changes marketing

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In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

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