Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Chipotle says mobile payments, not loyalty, will drive customer insights

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While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers.

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Infiniti personalizes car buying via app bridging dealership, online experiences

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Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Starbucks continues driving partnerships with Lyft loyalty integration

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Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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Shell taps PayPal to fuel consumers’ cars via mobile payments

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Shell is beginning its rollout of the PayPal-enabled Fill Up and Go service across gas stations in Britain, which will allow customers to download the Shell Motorist application and scan a QR code to pay at the pump with their smartphones.

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Neiman Marcus partners with The RealReal to expand in-store consignment

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Fashion retailer Neiman Marcus is partnering with online luxury consignment marketplace The RealReal to provide luxury consumers with a simple way to consign their clothes.

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Mobile Minutes: Comcast endures; Walmart grows in China; Apple Watch sales roundup; Qualcomm slashes jobs

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Today in mobile marketing – Cord cutting isn’t killing Comcast; Walmart buying remaining stake in China’s Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.

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Marketers size up in-app messaging to retain and monetize customers – Mobile Marketer

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Mobile Marketer today – Marketers size up in-app messaging to retain and monetize customers; KFC’s mobile Hot Bucket Challenge game sees 66pc completion rate.

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Estée Lauder prompts cosmetic counter trials through UGC campaign – Luxury Daily

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Luxury Daily today – Estée Lauder prompts cosmetic counter trials through UGC campaign; Luxury’s slowed growth forecast: How brands can come out on top.

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Starbucks boosts mobile loyalty program with New York Times content

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Starbucks is expanding its partnership with The New York Times to bring top daily articles to its mobile application users and reward loyalty members with points when they purchase print and digital subscriptions, reflecting the growing importance of top-notch content for merchants on mobile.

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Apple Store’s mobile traffic equals desktop for the first time

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The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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