How the post-install event is key to app marketing

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In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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Booking.com flies in wearables commerce with Apple Watch booking app

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Booking.com is rolling out the first travel application with booking capabilities for the Apple Watch, enabling consumers to select and book hotel accommodations directly from their wrists while also supplementing the commerce potential of wearables for the travel and hospitality industry.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Caribou Coffee steams up sales via app, mobile loyalty program

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Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.

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Boston local merchants drive foot traffic with beacon-enabled Howler app

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In Boston, 150 local merchants including Grindr, Patty Chen’s Dumpling House and Sofa Cafe are delivering offers to passersby via beacon technology and the Howler mobile application, driving 52 percent of recipients into a venue.

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Debt-plagued college students apathetic toward mobile banking: report

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College students, notwithstanding their reputation as mobile-savvy consumers, do relatively little electronic banking beyond checking account balances and transferring money between accounts, against a backdrop of climbing student debt, according to research from market-intelligence agency Mintel.

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Mobile Minutes: Sony’s flagship phone; Lilly for Target app trouble; Wearables for babies; Google’s smartwatch hack

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Today in mobile marketing – Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; ‘Connected’ babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.

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Starbucks’ experimental bent boosted by loyal following on mobile – Mobile Marketer

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Mobile Marketer today – Starbucks’ experimental bent boosted by loyal following on mobile; The North Face’s Earth Day social campaign may lack consumer impact.

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Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort – Luxury Daily

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Luxury Daily today – Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort; 5 lessons that luxury brands can learn from technology firms.

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3 use cases for A/B testing on mobile

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A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

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Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors

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Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.

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