4 mobile direct marketing essentials

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According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

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The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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MLB app introduces millennials to season ticket tradition

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Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.

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Rue La La sees increased smartphone app engagement with Apple Watch

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While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.

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Sports World Chicago’s sales double play assisted by micro-targeting

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Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.

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Mapco maximizes productivity with mobile operations app

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Convenience store chain Mapco optimized store management efficiency and the accuracy of end-cap displays through a mobile application, linking employees at all locations for easier communication and faster installations.

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Iowa Hawkeyes play fair with merchants, fans in mobile rewards

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The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university’s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.

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Mobile Minutes: Siri and HomeKit; Mobile payments and tips; T-Mobile’s free upgrades; Apple’s Confederate flag removal

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Today in mobile marketing – Here’s how Apple’s Siri will control your house under HomeKit program; Mobile payments are making people tip more at meals; T-Mobile offers free phone upgrades whenever you want; Apple purges online store of certain apps using Confederate flag.

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Unilever’s Axe badly needs grooming in mobile Web UX: analysis – Mobile Marketer

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Mobile Marketer today – Unilever’s Axe badly needs grooming in mobile Web UX: analysis; 59pc of millennials use smartphones as sous-chefs: Google.

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Lalique guides consumers through cosmopolitan cities via social raffle – Luxury Daily

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Luxury Daily today – Lalique guides consumers through cosmopolitan cities via social raffle; Cartier, Refinery29 highlight professional women following their dreams.

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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American Eagle Outfitters addresses on-demand mindset with in-app reservations

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Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.

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27pc of consumers want digital delivery for CPG products: Deloitte

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New research from Deloitte reveals that 27 percent of consumers are interested in home delivery for recurring purchases ordered through digital platforms, but few are actively exercising these features.

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