Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

By

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

US Bank predicts beacon-enabled personalized banking surge in 2015

By

U.S. Bank, working with mobile capture software company Mitek, predicts that banks and financial institutions will see beacon usage take off in 2015, helping deliver more personalized experiences.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer

By

Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily

By

Luxury Daily today – Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

How mobile changes marketing

By

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

John Frieda triggers mobile experience with sound waves in mass merchant

By

John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Priceline.com’s Express Deals integrates Apple Pay for even faster reservations

By

Priceline.com has integrated Apple Pay into its mobile application to streamline the reservation process for Express Deals, making it the first major online travel agency to adopt the new payment method, according to the company.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

By

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

FirstBank P2P payments aimed at easing mobile money transfers

By

FirstBank’s rollout of a person-to-person payments system in its mobile banking application will give customers an easy way to send and receive money through their mobile devices.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Pala Casino Spa & Resort mobilizes guest experience to boost engagement

By

The new Pala Casino Spa and Resort mobile application will allow its administrators to deliver location-based offers to guests and enhance their time spent at the resort.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Marketers quickly embrace simplicity of Yo app – Mobile Marketer

By

Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Lexus celebrates holidays with branded GIFs – Luxury Daily

By

Luxury Daily today – Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

ABCs of content marketing and why it matters to brands

By

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

Share on FacebookShare on LinkedInShare on Twitter
Entire article