Total Gym drives conversions by tailoring on-site chat for mobile

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Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

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The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

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Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

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BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

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Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

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Go ahead, admit it: these new PC sites suck

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In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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Mobile helps Macy’s increase brand value more than 300pc

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Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behavior and become a leader in omnnichannel retailing, according to a new report from Interbrand.

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Why Urban Outfitters wagers on Wanelo for mcommerce

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When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

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Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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American Express, Coupons.com court retailers with new digital offerings

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New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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Saks highlights individual brands with set of mobile ads

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Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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How Heineken, Sephora tap mobile for more targeted sponsorship activations – Mobile Marketer

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Mobile Marketer today – How Heineken, Sephora tap mobile for more targeted sponsorship activations; Local mobile ad spend increasing with inventory growth: report.

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Ralph Lauren egg proves most popular in Fabergé hunt – Luxury Daily

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Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.

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5 tips to boost search engine optimization in a competitive environment

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While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

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