The new HQ for innovation labs? Your retail store

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If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Carl’s Jr. spices up burger sales with mobile-driven takedown contest

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Carl’s Jr. and Hardee’s are introducing the new Thickburger El Diablo via a $1-off coupon on the chains’ mobile-optimized sites and encouraging fans of spicy foods to post their experiences eating the burger with the #DiabloDare hashtag to win prizes, proving that mobile coupons reign supreme in driving sales of new products.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Kroger’s app upgrades shopping list for enhanced planning, shopping experiences

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Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products.

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Amazon Unlocked could be Prime of in-app purchases

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Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise.

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(RED), Khan Academy embrace Square Cash for fundraising

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Nonprofit organizations (RED) and Khan Academy are among the early adopters of Square Cash’s new payment capabilities.

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Mobile Minutes: Samsung pre-installs Office apps; Coca-Cola’s cloud focus; Twitch and music; Mobile-optimized videos

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Today in mobile marketing – Microsoft CEO Nadella partners with his enemy’s enemy; Coca-Cola looks to secure edge for age of cloud, mobility; Twitch continues move into music with Ultra festival deal; Hulu’s ex-CEO starts paid video site for YouTube stars.

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How Budweiser’s mobile flexibility keeps it at head of the pack – Mobile Marketer

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Mobile Marketer today – How Budweiser’s mobile flexibility keeps it at head of the pack; Reese’s scores with bracket-themed social promotion tied to mobile coupon.

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Opulent Jewelers makes consignment “a snap” with mobile app – Luxury Daily

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Luxury Daily today – Opulent Jewelers makes consignment “a snap” with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.

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Burger King unwraps emoji keyboard for Chicken Fries return

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Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Wells Fargo’s mobile banking app says hola to Spanish customers

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Wells Fargo & Co. has added a Spanish-language option to its mobile banking application, building on the financial institution’s introduction of Spanish Text Banking last year, as it seeks to address this demographic’s close relationship with their smartphones.

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Century 21 promotes social selling, mobile connectivity for brokers

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Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile.

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