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Overstock.com’s mobile strategy results in 5M app users

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January 12, 2016

Overstock.com's mobile app

Overstock.com’s mobile app

Overstock.com recently exceeded five million users on its retail application, with 76 percent categorized as loyal customers, reflecting consumers’ interest in mobile deals and discounts.

The digital retailer has been making adjustments to its mobile app throughout the past year, streamlining its capabilities to meet consumer needs, a strategy proving to work. Overstock.com’s bevvy of discounted prices, paired with its substantial number of users reveals the high consumer demand for mobile deals through apps and other platforms.

“Overstock.com’s mobile applications have recently surpassed 5 million downloads, and we are excited to say that 76 percent of those mobile app shoppers are repeat customers,” said Natalie Malaszenko senior vice president of marketing at Overstock.com. “We are constantly adopting new technology and services from Google and Apple, and in doing so, our Android App was just named as an Editor’s Choice in the Google Play Store for the second time.

“In addition, our app won the 2015 Mobile Web Awards for Best Shopping Mobile Application,” she said.

Mobile loyalty
Mobile and digital have been highly disruptive in the retail industry by bringing consumer closer to discounts and specials, as well as easier methods in discovering these deals and redeeming them. Overstock.com is one of the many platforms in which customers can search for discounted products, and its continual strategy to create relevant deals is proving successful.

Overstock.com just surpassed five million users on mobile, but more importantly those users are highly constant. With more than 76 percent of repeat users, the retailer is creating a platform catered to shopper’s needs, which keeps them coming back.

“Overstock.com has continued to add more features and make their mobile app very user-friendly and these investments are paying off,” said David Naumann, director of marketing, Boston Retail Partners. “With gamification that rewards customers with surprise discounts and flash sales that inspire impulse purchases, Overstock.com keeps customers coming back to its mobile app. The key to mobile apps is customer engagement and keeping your app active on mobile phones.”

The digital retailer’s latest update included a way for users to add reviews of products directly within the app, creating a more informative and helpful experience for customers.

The free app is available for iOS and Android, and provides engaging features such as push-notifications for sales and rewards integration including a digital scratch off game.

As the retailer is a digital-born company, it focuses on continually evolving with the industry to provide effective and applicable features, programs and strategies for customers.

Mobile stock up
For the holidays, Overstock.com focused on both product and experience to drive mobile engagement and conversions this past year, including push notification exclusives, a daily coupon lottery and one-step purchasing (see more).

The retailer also narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone user (see more)

“We are always striving to provide our customers with the best possible experience, and that includes understanding what devices they use to engage with e-commerce,” Ms. Malaszenko said. “Overstock.com’s customer-centric, mobile-first approach allows us to be on the cusp of customer interaction while ensuring that the overall experience is considered from every possible angle.”

 

 

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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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