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Out with traditional social, in with Instagram, Pinterest – Luxury Daily

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October 16, 2014

Nordstrom integrates Instagram

Nordstrom integrates Instagram

Chanel illuminates the new modern female with N°5 campaign
French fashion house Chanel is premiering a new film campaign for its storied Chanel N°5 fragrance with model Gisele Bündchen under the direction of Baz Luhrmann.
Click here to read the entire article on Luxury Daily

Pinterest boards should be extension of merchandising, says Saks exec
NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.
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Effective branded partnerships call for narrative context
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.
Click here to read the entire article on Luxury Daily

Out with traditional social, in with Instagram, Pinterest
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
Click here to read the entire article on Luxury Daily

Omnichannel strategies propel millennial interest, spur conversions
NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.
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Outdated fraud practices are hurting conversion rates
NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.
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Kering, Karl Lagerfeld, Audi and Four Seasons – Live news
Luxury Daily’s live news from Oct. 15 – Kering’s climate efforts gain credibility with awards; Karl Lagerfeld gains access to UAE consumers via Galeries Lafayette; Audi’s head of design unveils first concept car; Four Seasons brings James Beard dining experience to Silicon Valley.
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