Chanel illuminates the new modern female with N°5 campaign
French fashion house Chanel is premiering a new film campaign for its storied Chanel N°5 fragrance with model Gisele Bündchen under the direction of Baz Luhrmann.
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Pinterest boards should be extension of merchandising, says Saks exec
NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.
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Effective branded partnerships call for narrative context
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.
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Out with traditional social, in with Instagram, Pinterest
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
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Omnichannel strategies propel millennial interest, spur conversions
NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.
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Outdated fraud practices are hurting conversion rates
NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.
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Kering, Karl Lagerfeld, Audi and Four Seasons – Live news
Luxury Daily’s live news from Oct. 15 – Kering’s climate efforts gain credibility with awards; Karl Lagerfeld gains access to UAE consumers via Galeries Lafayette; Audi’s head of design unveils first concept car; Four Seasons brings James Beard dining experience to Silicon Valley.
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