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Orient-Express pushes magazine via iPad app – Luxury Daily

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May 21, 2012

Orient-Express Traveller app

How brands can use YouTube to generate sales
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
Click here to read the entire story on Luxury Daily

Barneys creates branded social experience via ecommerce site redesign
Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.
Click here to read the entire story on Luxury Daily

Orient-Express pushes magazine via iPad app
International hotel, river cruise and rail company Orient-Express released a free application for the iPad that allows on-the-go consumers to read new issues of its Traveller magazine with added interactive features such as video and bookmarking capabilities.
Click here to read the entire story on Luxury Daily

Gaggenau stages US pop-up event for rebranding effort
High-end home appliance manufacturer Gaggenau is leveraging its marketing efforts in North America with a pop-up design studio in New York open May 18-21.
Click here to read the entire story on Luxury Daily

Bloomingdale’s enhances consumer shopping experience via mobile app
Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.
Click here to read the entire story on Luxury Daily

Flipboard exec dishes on market strategy
NEW YORK – A Flipboard executive at IAB’s Innovation Days conference last week said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
Click here to read the entire story on Luxury Daily

LVMH, Estée Lauder, Audi and European economy – News briefs
Today in luxury marketing – LVMH looks to burnish Vuitton mystique and buoy sales; Audi A8 L W12 exclusive: Luxury can be lonely; Aerin Lauder’s lifestyle brand to launch in late August; Facebook trading intense; Europe still looms.
Click here to read the entire story on Luxury Daily

Best Buy and showrooming: If you can’t beat them, show them
The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.
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