How brands can use YouTube to generate sales
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
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Barneys creates branded social experience via ecommerce site redesign
Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.
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Orient-Express pushes magazine via iPad app
International hotel, river cruise and rail company Orient-Express released a free application for the iPad that allows on-the-go consumers to read new issues of its Traveller magazine with added interactive features such as video and bookmarking capabilities.
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Gaggenau stages US pop-up event for rebranding effort
High-end home appliance manufacturer Gaggenau is leveraging its marketing efforts in North America with a pop-up design studio in New York open May 18-21.
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Bloomingdale’s enhances consumer shopping experience via mobile app
Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.
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Flipboard exec dishes on market strategy
NEW YORK – A Flipboard executive at IAB’s Innovation Days conference last week said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
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LVMH, Estée Lauder, Audi and European economy – News briefs
Today in luxury marketing – LVMH looks to burnish Vuitton mystique and buoy sales; Audi A8 L W12 exclusive: Luxury can be lonely; Aerin Lauder’s lifestyle brand to launch in late August; Facebook trading intense; Europe still looms.
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Best Buy and showrooming: If you can’t beat them, show them
The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.
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