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Lagerfeld’s Choupette leads trend as pets become brand representatives
Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Hermès films urban explorers to build interest in menswear
French apparel and accessories house Hermès is celebrating the wandering spirit with a video series showcasing its menswear.
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Luxury Education Foundation celebrates 10 years of teaching through practice
NEW YORK – The Luxury Education Foundation celebrated its 10-year anniversary on Monday night with a panel discussion and presentation of projects at The New School in New York.
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Pucci modernizes resort wear heritage through swimwear collaboration
Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.
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35pc of US drivers believe autonomous vehicles are the future of driving: report
Safety and price concerns deter many from self-driving vehicles, but the technology and the potential for a decrease in accidents have consumers intrigued by the futuristic driving, according to a recent report from The Harris Poll.
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Peninsula reinvigorates wellness program with spa, dietary and health options
The Peninsula Hotels is combining Western and Eastern health philosophies to relaunch its wellness programs across all properties.
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Opulent Jewelers makes consignment “a snap” with mobile app
Fine jewelry consignment store Opulent Jewelers is simplifying the appraisal process with a mobile application.
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Why Meerkat may have an edge over Instagram and Vine for brands
New live-streaming application Meerkat became a marketing sensation right after its launch because of its ability to connect brands and consumers in real-time without delay.
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Harrods, Tod’s, Elie Saab and BMW – Live news
Luxury Daily’s live news from March 24 – Harrods extends truffle dining options with standalone eatery; Tod’s draws consumers to boutiques via bespoke options; Elie Saab captures L’Eau Couture fragrance vision in image; BMW “accepted the mission” to reprise role in Mission Impossible film.
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Versace, Ralph Lauren, Mercedes and Lanvin – News briefs
Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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