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Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.
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Modern luxury consumer traits hold true over time
Although the market is changing, there are still a few fundamental truths about the modern luxury consumer, according to a Four Seasons executive at Luxury FirstLook: Strategy 2015.
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Opportunities and possibilities are limitless: Twitter exec
NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.
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Collective wisdom may outshine individual insights
NEW YORK – Predicting trends for the upcoming year can be arduous and even economists, investors, marketers and agencies are often proved incorrect 12 months later as year-end results are released, according to a discussion at Luxury FirstLook: Strategy 2015 Jan. 13.
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Buccellati exec: Pull customers into an exclusive circle
NEW YORK – Luxury goods are not for everyone, and it is up to brands to target and attract the right individuals, according to the CEO of Buccellati USA at Luxury FirstLook: Strategy 2015 on Jan. 13.
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Beacons will conquer travel marketing in 2015 despite privacy concerns
Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
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Luxury automakers, Maison Margiela, Cathy Horyn and Vogue – News briefs
Today in luxury marketing – The best luxury cars at the Detroit Auto Show: Preview; Maison Martin Margiela changed its name, and no one noticed; Cathy Horyn announces a return to fashion; Vogue on iPhone launches.
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