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Only 49pc of retailers harnessing mobile marketing this holiday season: report – Mobile Marketer

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December 3, 2014

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Only 49pc of retailers harnessing mobile marketing this holiday season: report
Despite reports of mobile’s growing importance for consumers during the recent Thanksgiving holiday weekend, only 49 percent of retailers are planning to include mobile technology in their holiday marketing strategy this year, according to a new report from BDO USA.
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Coca-Cola tugs heartstrings with Hispanics, promoting kindness
Coca-Cola is reaching out to mobile-savvy Hispanics with a campaign that leverages classic heartwarming holiday sentiments to promote emotional acts of kindness.
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HGTV taps Viggle app to reward television viewers
HGTV is teaming up with mobile application Viggle for a cross-marketing platform designed to augment brand awareness and offer prizes and rewards to loyal viewers of HGTV shows that check-in to the Viggle app.
Please click here to read the entire story on Mobile Marketer 

Pandora revamp simplifies listening experience for mobile consumers
Pandora Internet Radio is refitting its music streaming and automated recommendation mobile application with new personalization tools that will enhance and simplify the music listening experience for mobile consumers.
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Nivea, Coca-Cola leverage beacons to drive customer engagement in Brazil
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazil’s growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
Please click here to read the entire story on Mobile Marketer

Macy’s, Ford deliver offers to NFC-capable NYC street furniture
Retailer Macy’s and automotive brand Ford are among the marketers trying out a new near field communications solution brought by Blue Bite and Cemusa to New York street furniture.
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