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One out of five upscale retailers offer mobile shopping – Luxury DailyBy
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.
Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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Related content: Marc Jacobs advances digital strategy with emphasis on mobile engagement – Luxury Daily, Stella McCartney advances digital strategy with content-heavy iPad app – Luxury Daily, Stella McCartney pushes new collection via dedicated app, social media – Luxury Daily, Mandarin Oriental launches commerce-enabled app to service affluent travelers – Luxury Daily, Lexus looks to Elle readers to tout new model’s prowess – Luxury Daily,
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