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One out of five upscale retailers offer mobile shopping

Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.

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How luxury brands can move the needle with social marketing

The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.

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New York Philharmonic aims to raise profile with Musical Suppers Series

The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.

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Stella McCartney pushes online, mobile sales for new children’s line

Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.

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Hermes, LVMH, Lexus and Alexander McQueen – News briefs

Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.

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Seeking nominations for Luxury Marketer of the Year

Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.

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