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On mobile, marketers must entertain or perish, says DDB CEO – Mobile Marketer

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May 19, 2015

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On mobile, marketers must entertain or perish, says DDB CEO
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
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The Frye Company jumps to use Instagram’s new emoji hashtag
Boot manufacturer The Frye Company is leveraging Instagram’s new emoji hashtags as part of a contest that coincides with the finale of the brand’s 20-part docuseries and helps cement its image as a craft-focused brand by encouraging consumers to include emojis of a boot and hammer.
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Neo@Ogilvy exec: Wearables strategies must focus on experience over content
NEW YORK – A Neo@Ogilvy executive at the Mobile Media Summit Upfront at Internet Week 2015 conference said that marketers seeking a place in the wearables space must view the devices in terms of experience rather than content, and realize that wearables may in fact pull consumers’ attention away from their smartphones if the experiences fuel their passions and favorite activities.
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Uber, HotelTonight uncork in-car rewards to promote smarter alcohol consumption
Uber, HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a reward network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.
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Brands should move quickly to capitalize on wearables: report
Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a report from Mindshare and Goldsmiths University of London.
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