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Omnichannel engagement boosts purchase frequency: report – Luxury Daily

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May 20, 2016

Image courtesy of Bloomingdale’s

Image courtesy of Bloomingdale’s

Omnichannel engagement boosts purchase frequency: report
Media consumption habits may be shifting toward digital channels, but traditional media remains the way to reach the most consumers, according to research from Fluent.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds
Swiss jeweler Chopard is turning the Cannes Film Festival red carpet green with its ongoing sustainability pledge.
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Turnbull & Asser bottles store experience in limited-edition Floris London collaboration
British perfumer Floris London is translating bespoke tailor Turnbull & Asser’s story into a scent, allowing consumers to explore the brand’s heritage through a new sense.
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VW accused of using unlicensed hybrid technology in emissions scandal aftermath
German automaker Volkswagen is the target of a patent infringement complaint by a hybrid technology developer.
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Clinton better than Trump for home value growth: survey
Home values will end 2016 up 4 percent year-over-year, according to realty experts participating in Zillow’s Home Price Expectations Survey.
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Sotheby’s entices younger clientele with Wyeth’s curated furnishings
International auction house Sotheby’s is helping design destination Wyeth celebrate its twentieth anniversary.
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Google bets big on smartphones to drive VR opportunities
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
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Dolce & Gabbana, pink diamonds, Moda Operandi and Pirch – Live news
Luxury Daily’s live news from May 19 – Dolce & Gabbana touts red carpet dressing in model-fronted effort; Unique Pink diamond fetches record $31.5M at Sotheby’s; Moda Operandi appeals to dog lovers for bespoke collaboration; Pirch tests immersive retail concept in New York’s home appliance market.
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Overtime, Alibaba, small leather goods and Tesla – News brief
Today in luxury marketing – Retail industry sees new overtime rule upping costs; How to fix luxury’s Alibaba problem; Why small is the new luxury; Tesla says 12.2K Model 3 orders were canceled.
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End of status quo in mobile app acquisition marketing
The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.
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The misappropriation of native advertising
Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.
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