Omega unleashes mobile, multichannel efforts to leverage Olympics partnership
To leverage its 25-time sponsorship of the Olympics, watchmaker Omega has launched a history- and product-centric iPad application to complement other multichannel efforts surrounding the games.
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Tourneau creates two-piece collection to support AIDS fund
High-end watchmaker and retailer Tourneau created two timepieces to support the Red Campaign’s fight against AIDS and chose digital to spread its charitable message to consumers.
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Mercedes pushes new A-Class range via social gaming
German automaker Mercedes-Benz is letting fans interact with its new A-Class models as an inaugural partner of the SimCity Social Facebook game.
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Armani taps Instagram to promote brand lifestyle
Italian lifestyle brand Giorgio Armani is bolstering its social media presence through an Instagram effort in which consumers can upload images of them wearing their favorite sunglasses for the brand’s “Frames of Your Holiday” campaign.
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Four Seasons joins three properties in one-night-only culinary event
Four Seasons Resort Chiang Mai, Thailand, is holding a one-night culinary showcase that allows consumers north of the World Gourmet Festival at the brand’s Bangkok property to take part in an authentic Japanese meal by a chef from a California hotel.
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Chanel, Sub-Zero fill out August Architectural Digest
Brands spanning jewelry, appliances and automakers fill out the August edition of Condé Nast’s Architectural Digest, giving the issue a lifestyle theme.
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Lanvin, CEOs, luxury automakers and Jimmy Choo – News briefs
Today in luxury marketing – Behind the new Lanvin campaign; The new CEO: What it takes in today’s world; Cadillac ATS a choice contender in small luxury car market; Pierre Denis, former Galliano manager, is now Jimmy Choo’s CEO.
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Code maintenance and data-syncing of distributed apps still massively inefficient
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
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