Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

GE’s early experimentation with mobile social platforms pays off – Mobile Marketer

By
September 13, 2013

Please click here to sign up for Mobile Marketer for free

GE’s early experimentation with mobile social platforms pays off
NEW YORK – A General Electric executive at the Mobile Marketing Summit: Holiday Focus 2013 said that companies should bet on new mobile social platforms such as Instagram and Vine to build a relationship with consumers and tell the company’s story.
Please click here to read the entire story on Mobile Marketer

Ogilvy exec: Second-screen experiences will have a “massive” impact
NEW YORK – An Ogilvy executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said he expects second-screen mobile experiences to have a massive impact and to be quite successful in market.
Please click here to read the entire story on Mobile Marketer

Time exec: Create mobile content to address “found time”
New York – A Time Inc. executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said it is programming content for mobile to address its shorter user sessions.
Please click here to read the entire story on Mobile Marketer

Fiksu exec: IOS 7 spells good news for app marketers this holiday
NEW YORK – A Fiksu executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 New York conference said that since iOS 7 will automatically update mobile applications, smart marketers should roll out updates before the holidays.
Please click here to read the entire story on Mobile Marketer

Strong mobile marketing builds relationship with customers through device: Urban Airship
Luxury marketers should move past the one-time connection with consumers and focus more on building relationships through smartphones and tablets to make the most out of the mobile experience, according to an Urban Airship executive at the Mobile Marketing Summit Holiday Focus 2013.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free 

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply