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Top mobile merchandising strategies of 2011

December 21, 2011

Mobile merchandising is key to selling products via the mobile medium.

In 2011 there were many mobile sites and apps launched that really stood out in terms of their mobile merchandising strategies. Here are a few to look back on:

Sears takes catalog merchandising strategy mobile
Sears Holdings Corp. has released its annual Tools Catalog for online and – for the first time – on mobile, with QR codes incorporated into the iPad version to take the retailer’s catalog merchandising strategy to the next level.
How video can increase mobile site conversion
Retailers first learned the value of sight, sound and motion after incorporating videos into their PC sites. With the proliferation of smartphones resulting in a spike in mobile shopping, retailers should now be figuring out ways to incorporate video into their mobile sites to influence purchase intent.

ScanLife links consumers to product info via UPC bar code scanning
ScanLife has launched a new feature that lets consumers scan UPC bar codes from books, DVDs and electronics to get pricing information and reviews in a matter of seconds.A consumer just scans the code already on the package, and the application provides product related information. The application now serves as an assistant to consumers doing product research in-store.

Lacoste ramps up mcommerce strategy via new mobile site
Lacoste is letting fashion-savvy consumers browse and buy the season’s latest looks via a new mobile-optimized site.

Zales aims to increase jewelry sales via mcommerce site
Jewelry retailer Zales has rolled out a mobile commerce-enabled site that lets consumers browse and buy products from the company’s entire inventory. Consumers can access the mobile site by entering on their mobile browser. The mobile site is powered by Usablenet.

Bath & Body Works bolsters sales via mobile site
Bath & Body Works is showing that mobile plays an integral part in its overall strategy via an optimized site that lets new and existing consumers buy their favorite products no matter where they are.

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