Oscar de la Renta uses site relaunch to fine-tune f-commerce
Oscar de la Renta is boosting brand affinity, connectivity and online transactions through its new Web site that features unique social media interactivity, videos and exclusive content.
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Marketing the new Range Rover: No room for British understatement
Jaguar Land Rover is taking a no-holds-barred approach to the marketing for the next-generation Range Rover, the first redesign of the model in 11 years, to outdo fellow SUV models from brands such as Mercedes-Benz, Porsche and soon Bentley.
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Michael Kors hits high note with Fashion’s Night Out karaoke contest
Michael Kors is looking to drive affluent consumers in-store during one of the most hyped fashion nights of the year by hosting a karaoke contest at its new Madison Avenue store in New York.
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Jimmy Choo pushes ecommerce in evening wear email guide
Footwear label Jimmy Choo is showing consumers how to spruce up an outfit with items from its fall/winter 2012 collection in a digital shopping guide that was the subject of an email campaign.
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Nordstrom targets affluents via commerce-enabled iPad app
Department store chain Nordstrom is offering a personalized mobile shopping experience in its new iPad application in a move that will likely help the brand distinguish itself on the platform.
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Food & Wine, Royal Caribbean partner for video series
American Express Publishing’s Food & Wine magazine is partnering with Royal Caribbean International cruise line to extend their lifestyle presence via a video series called The Art of Preparation.
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Saks, Bentley, European debt and Chopard – News briefs
Today in luxury marketing – Saks Inc. attracting new luxury consumers from around the world; Bentley previews Mulsanne convertible; Europe on the brink: The industry’s prescription; Naomi Watts to dazzle as Diana thanks to Chopard.
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5 questions about mobile location technology you want to ask
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: “I can serve ads to phones based on their location!” But do you really understand the details?
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