Killing luxury’s mystery, romance foremost danger in marketing today
NEW YORK – According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Top 10 multichannel efforts of Q3
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
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Luxury needs to overcome pervasive myths
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
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With silos now dismantled, disseminating metrics next marketing frontier
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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Nordstrom taps mobile to bring personalization into stores
PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.
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Opportune time to return to arts patronage model, says Artsy exec
NEW YORK – Fine art is at the top of the luxury pyramid, and today’s luxury brands should strive to be modern-day Medicis by becoming patrons, says an Artsy senior executive.
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Burberry, Marriott, Ralph Lauren and Coldwell Banker – Live news
Luxury Daily’s live news from Oct. 18 – Burberry retail revenue up 2pc in H1; Marriott, Starwood extend rewards flexibility to loyalty credit cards; Ralph Lauren highlights trend transcendent fashions in portraiture; Coldwell Banker ramps up luxury Previews program with global focus.
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Digital, Pucci, London real estate and Trump Hotels – News briefs
Today in luxury marketing – The dark side of digital luxury; Emilio Pucci to move Florence employees to Milan; Sales of luxury London properties collapsed by 86pc in past year; Charities thinking twice about galas at Trump’s Mar-a-Lago.
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Urgency for luxury brands to adopt mobile clienteling
If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.
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