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Nordstrom taps gaming app for scholarship program entries – Luxury Daily

March 21, 2012

Baccarat reinvents image through complete site makeover
Lifestyle brand Baccarat is syncing emotive and practical marketing in the relaunch of its Web site through video, commerce and content.
Audi reintroduces hashtag campaign for R8 push
German automaker Audi is out to market its R8 models with a second round of the “Want an R8” campaign, this time securing a 30-second television commercial spot and a Twitter contest.
Nordstrom taps gaming app for scholarship program entries
Department store chain Nordstrom is using the popular gaming application “Draw Something” to reach young consumers for the retailer’s scholarship program.
Starwood leverages print ads for multichannel content
Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.
Land Rover celebrates US anniversary with New York Auto Show push
British automaker Land Rover is creating an off-road course open to luxury consumers to test drive the brand’s 2012 lines in conjunction with the New York Auto Show.
Crystal Cruises strikes shot across bow with free alcohol offerings
Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since alcohol is normally an extra source of revenue for luxury cruise lines.
Tiffany, Hermès, Vogue and luxury spending – News briefs
Today in luxury marketing – Tiffany profits dip; Are the rich driving Americans to spend too much?; Hermès makes links with China’s past; See Dutch Vogue’s debut cover.
When do QR codes work?
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.

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Related content: Hermès renews spring/summer campaign via mobile ads – Luxury Daily, Saks pushes for holiday mobile transactions through app updates – Luxury Daily, Bell & Ross aims for mcommerce via QR code placement – Luxury Daily, LVMH teases behind-the-scenes events with dedicated Instagram account – Luxury Daily, IWC ups mobile savvy with Newsstand addition – Luxury Daily,

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