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Nordstrom simplifies mobile commerce with text message buying – Luxury Daily

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May 21, 2015

Promotional image for Nordstrom's Instalog

Promotional image for Nordstrom’s Instalog

What luxury brands retain the most value over time?
Luxury brands are consistently designing new merchandise, whether a new “It” handbag or jewelry piece, but while the price tag may be high today, it may lose its luster and appeal over time.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Brands accentuate dedication to form, elegance through ballet-inspired efforts
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.
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Armani sculpts beauty awareness in dedicated #Atribute space
Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.
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Nordstrom simplifies mobile commerce with text message buying
Department store chain Nordstrom is expanding its mobile commerce capabilities with a new feature that enables shopping via text message.
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Fortnum & Mason expands offerings with in-store spa for consumers
British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.
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Rolls-Royce taps 12 artists for breast cancer auction
Rolls-Royce Motor Cars is gathering work from 12 top artists to be featured alongside small replicas of the brand’s Ghost model for a exhibit and auction.
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Four Seasons Shanghai brings artist in-house for interactive series
Four Seasons Hotel Shanghai is inviting guests to visit an on-site workshop hosted by Chinese artist Tang BoJun to get a better grasp of the local culture.
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Jaguar highlights new XE with social video set in Northern Spain
British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.
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Carolina Herrera, Brioni, Turnbull & Asser and Net-A-Porter – Live news
Luxury Daily’s live news from May 20 – Carolina Herrera sponsors Frida Kahlo exhibit focusing on botanical works; Brioni honors anniversary with limited-edition pieces; Turnbull & Asser, London College of Fashion reimagine shirts; Net-A-Porter releases single on iTunes.
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Hermès, Christian Louboutin, Alexander McQueen and Burberry – News briefs
Today in luxury marketing – The smell test: Hermès Le Jardin de Monsieur Li; Christian Louboutin releases fall ’15 lookbook images; Alexander McQueen could be featured on Britain’s new £20 note; Burberry cuts guidance, citing currency volatility.
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The app’s role in mobile commerce
According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.
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