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Nordstrom, Saks increase mobile presence, digital traffic with Google Catalogs
Google Catalogs is a convenient platform for luxury retailers such as Nordstrom, Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus to turn their print catalogs into digital editions for the iPad and reach affluent consumers.
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Elie Tahari: Ecommerce, mcommerce stores targeted to lead in revenue, volume
Apparel and accessories designer Elie Tahari is attempting to increase digital transactions with the relaunch of its ecommerce site and the debut of a new mobile-optimized site.
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Swarovski bolsters ecommerce site with interactive jewelry builder
Precision-cut crystal manufacturer Swarovski is bolstering its commerce-enabled Web site via charm jewelry that consumers can build online.
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Hublot leverages social media to build brand loyalty
Swiss watchmaker Hublot is using Facebook to gain brand awareness and direct traffic to its branded Web site and dedicated microsite, Hublot Nation.
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Ritz-Carlton targets meeting and event planners to avoid Fall travel lull
Hotel chain Ritz-Carlton is already looking to ward-off the general Fall slowdown that plagues many luxury hotels with a new business-oriented promotion.
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Mercedes, Stuart Weitzman and Cole Haan – News briefs
Today in luxury marketing – Mercedes targeted as luxury cars burned in German globalization protests; Celebrities partner with Stuart Weitzman.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Countering the Groupon effect and linking tactics to strategy
Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.
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