PPR boosts social presence via new Facebook, Twitter accounts
Luxury conglomerate PPR is increasing its social media and Internet presence with a new Facebook page and Twitter account for its corporate foundation.
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Roger Dubuis celebrates Pulsion launch with interactive gaming
Swiss watchmaker Roger Dubuis is enchanting consumers through an interactive gaming feature on its Web site to celebrate the launch of its Pulsion collection.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Nordstrom flaunts winter products via mobile campaign
Department store chain Nordstrom is aiming to increase traffic to its mobile site through a new advertising initiative that entices affluent consumers to shop the latest winter products.
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Dior, Armani target fashion-savvy readers of Style.com/Print issue No. 3
Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.
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Tiffany exhibits collections through mail catalog
Jeweler Tiffany & Co. is showing off its collections through a glossy 59-page catalog mailed out to customers in time for the holidays.
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Fred Segal, Diane von Furstenberg, Swiss timepieces and Kate Upton – News briefs
Today in luxury marketing – Deal puts Fred Segal brand in Japan; DVF’s fashion for Sandy relief PSA; Swiss watch exports set to fall again; Kate Upton: object of desire.
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Keeping mobile customers in your store this holiday season
Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.”
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