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Nissan’s Red Thumb campaign drives visual, social engagement – Mobile Marketer

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December 23, 2014

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Nissan’s Red Thumb campaign drives visual, social engagement
Nissan is asking drivers to refrain from texting while driving in a new campaign with Adam Levine called Red Thumb and is boosting its efforts with promoted ads on Instagram and a hashtag.
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Murad Skincare’s photo editing app delivers product suggestions
Murad Skincare has teamed with ModiFace to launch a photo editing mobile application that allows users to upload a photo and simulate results achieved by Murad products, educating users on its products while simultaneously promoting them.
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USA Network taps mobile live voting for Chrisley Knows Best show
USA Network is attracting its viewers on mobile by tapping live voting for its Atlanta-based reality show Chrisley Knows Best and sharing the results during the show.
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Beauty marketers spent 23pc more on digital in 2014: report
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
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