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Nissan’s investment in standalone AR app successfully engages college students – Mobile Marketer

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May 6, 2016

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Nissan’s investment in standalone AR app successfully engages college students
NEW YORK – A Nissan executive at the Mcommerce Summit: State of Mobile Commerce 2016 said that a significant amount of research and planning went into developing its college sports fan application, Diehard Fans, resulting in a top-five ranking on the iOS App Store in the sports category.
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Zappos exec: Personalized mobile experiences drive app retention, social engagement
NEW YORK – A Zappos executive at the Mcommerce Summit: State of Mobile Commerce 2016 discussed the online retailer’s focus on personalization through mobile platforms, a strategy that prompts loyal customers to leave product reviews and interact with the brand on social media, in turn fueling app retention.
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Brand apps should be transformative or scrapped: Google exec
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
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Moburst exec: Drive app downloads with images that tell a story
NEW YORK – A Moburst executive at the Mcommerce Summit: State of Mobile Commerce 2016 advised brands to make mobile applications more enticing and fuel downloads by integrating seamless storytelling with visuals.
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