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Nissan pairs college football with facial recognition for face paint fun – Mobile Marketer

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November 9, 2015

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Nissan pairs college football with facial recognition for face paint fun
Nissan is targeting college football enthusiasts with the DieHard Fan application, enabling users to superimpose face paint onto selfies while pairing a popular fan activity with face-scanning technology.
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Coors Light’s Refresh-Men game sequel makes mobile debut
Coors Light is following the success of its ad-based mini-game Coors Light Refresh-Men with a sequel that brings the fight to mobile users for the first time.
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YouTube makes gains over Facebook, Twitter as social TV platform
While Facebook has typically been the go-to social network for second-screen experiences during television viewing, YouTube is rapidly gaining steam as a top platform with which TV fans interact, according to a Ring Digital report.
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Project Gravitas bridges mobile, print with message-in-a-box program
Women’s apparel retailer Project Gravitas is bridging print and mobile by sharing positive messages created on the Vivoom application inside boxes delivered to customers.
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