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Nina Ricci sweetens gaming participation via fragrance giveaway – Luxury Daily

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August 28, 2015

Nina Ricci’s Les Délices de Nina, 2015

Nina Ricci’s Les Délices de Nina, 2015

Stuart Weitzman shows VMA viewers its dance moves in first TV commercial
U.S. footwear and accessories label Stuart Weitzman is highlighting its connection to pop music with its first television commercial set to air Aug. 30 during MTV’s Video Music Awards.
Click here to read the entire article on Luxury Daily

Bloomingdale’s bikes to benefit amfAR in nationwide charity event
Department store chain Bloomingdale’s is pedaling toward a cure for AIDS with an in-store event and partnership with amfAR, The Foundation for AIDS Research.
Click here to read the entire article on Luxury Daily

Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
Click here to read the entire article on Luxury Daily

Holt Renfrew takes to the skies with branded in-flight entertainment
Canadian retailer Holt Renfrew is reaching consumers while they fly with the debut of a branded channel on Air Canada’s enRoute Inflight Entertainment.
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Nina Ricci sweetens gaming participation via fragrance giveaway
French fashion house Nina Ricci is sugarcoating its communications for the annual Les Délices de Nina fragrance interpretation.
Click here to read the entire article on Luxury Daily

Ritz-Carlton gets radical with Surfing Santa Competition
The Ritz-Carlton, Laguna Niguel, CA, is taking a stand for individuals with autism during its annual Holiday Surfboard Action and Surfing Santa Competition.
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Mercedes rolls out recipes in “Meals on Wheels” video series
German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.
Click here to read the entire article on Luxury Daily

Mobile flash sale apps lack inspiration, require larger brand presence
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
Click here to read the entire article on Luxury Daily

Purdey, Fred Segal, Regent Street and Printemps – Live news
Luxury Daily’s live news from Aug. 27 – Purdey emphasizes quality via pre-owned authentication program; Fred Segal pulls up its denim roots in ecommerce debut; Regent Street gets in the sartorial spirit for first Fashion and Design Month; Printemps schools consumers in history of elegance via timeline displays.
Click here to read the entire article on Luxury Daily

Counterfeits, Tiffany, ethical fashion and emerging markets – News briefs
Today in luxury marketing – Customs seizes $1M in bogus designer handbags; The Ebola crisis is over, but Tiffany is still paying for it; More luxury giants remake themselves as “ethical” fashion houses; Luxury faces tough quest for next big market.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
Click here to read the entire article on Luxury Daily

Rewarding healthy lifestyles: The next wave of loyalty
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
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