NFL undercuts Super Bowl’s group-watching heritage with mobile streaming
Taking advantage of the staggering number of viewers that tune in to the Super Bowl each year, NBC and NFL will stream the game, halftime show and additional content via their mobile platforms, but experts believe the strategy may be a disservice given the social context of the event.
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Hipcricket files for Chapter 11 bankruptcy in a reflection of SMS troubles
Hipcricket has filed for Chapter 11 bankruptcy and is seeking court approval to sell assets to Sito Mobile Ltd. for $4.5 million.
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Mondel?z Int’l ignites Twitter with sneak peeks at Red Velvet Oreos
Mondel?z International is stirring up social media buzz as it unveils its new Red Velvet Oreos in time for Valentine’s Day, underscoring how Twitter and Facebook can help drive new product introductions.
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64pc of US consumers want video-enabled doctor visits: poll
A poll showing that 64 percent of Americans would welcome video-enabled doctor visits and that 7 percent, or 20 million people, would switch primary care doctors to ones that offer telehealth visits, suggests that mobile video deserves a prominent spot in health marketing plans.
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Visit California forays into mobile travel sector with responsive design site
Visit California is marking its stake in the growing mobile travel sector by relaunching with a mobile-optimized site using responsive design, suggesting that mobile sites are becoming a top engagement platform for travelers.
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