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Today’s headlines

Multichannel retail support Avon’s social push lacks necessary mobile-first collaborative tools
Avon’s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, most importantly, consumers. Entire article
Database/CRM Coach harnesses real-time inventory data via new app
Leather goods maker Coach has launched a new application to provide real-time inventory data for in-store shoppers and digitize the business from behind the scenes. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Merchandising GameStop energizes loyalty rewards for holiday shoppers
Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping. Entire article
Payments Capital Teas leverages Passbook and loyalty app to drive sales
Capital Teas is leveraging Passbook with a new loyalty mobile application designed to enhance consumers’ mobile experiences and streamline payments. Entire article
Software and technology Stony Brook University taps beacons to enhance campus life
Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events. Entire article
Advertising Top 10 luxury brand mobile marketers of Q3 – Luxury Daily
Luxury Daily today – Top 10 luxury brand mobile marketers of Q3; Burberry ties fragrance to fashion through capsule collection. Entire article
Marketing Sephora, Walmart turn QR code scans into targeted mobile messaging – Mobile Marketer
Mobile Marketer today – Sephora, Walmart turn QR code scans into targeted mobile messaging; Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements. Entire article
Columns Measuring the quality of mobile campaigns and user engagement
Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so. Entire article
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