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Today’s headlines


Web site development
Gap broadens mcommerce repertoire via mobile-optimized site

Gap Inc. is paving its way into the mcommerce space via a mobile-optimized site that lets consumers browse the latest collections, find a store and buy products while they are on the go.

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Applications
Fidelity lets clients manage cash, deposit checks via enhanced mobile apps

Fidelity Investments is allowing its clients to manage their cash and deposit checks via the company’s newly enhanced iPhone, iPad and Android applications.

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Payments
Google mobile payment solution to broaden payments space

Reports that Google Inc. will introduce a mobile payment system today are being welcomed by many and industry experts believe the move could bolster the mobile payment space overall.

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Legal/Privacy
Marketers proactive about privacy will be rewarded

Retailers operating in the mobile space need to take consumers’ privacy concerns seriously or they risk a backlash from customers as well as the legal community.

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Advertising
Gen Z members likely to buy counterfeit products to get closer to brand: research – Luxury Daily

Luxury Daily today – Gen Z members likely to buy counterfeit products to get closer to brand: research; Nine ways to build CRM with social media.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Next wave of mobile marketing: NFC, QR codes and location-based technology

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

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