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Today’s headlines

Payments MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud
MasterCard’s plan to let consumers purchase items with a selfie via a biometric application points to the potential for a photo taken with a mobile camera to help combat fraud and drive mcommerce. Entire article
Applications Domino’s orders up wearable sales with Apple Watch tracker app
Domino’s is bringing its digital Tracker to iOS customers via a new Apple Watch application that enables users to track orders from the oven to the front door from their wrists. Entire article
Multichannel retail support 7-Eleven updates annual Slurpee promotion with Snapchat geo-filters
Snapchat’s photo-sharing service is joining 7-Eleven’s social media mix for the convenience retailer’s annual Slurpee giveaway and birthday celebration, a blend of the public’s love of free items with an aggressive rewards strategy in a mobile-optimized environment. Entire article
Strategy Taco Bell taps courier service to begin mobile delivery rollout
Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site. Entire article
Content Mobile Minutes: Google’s ride-sharing app; Publishers’ mobile challenges; Digital healthcare; Kid-centric smart homes
Today in mobile marketing – Google tests new ride-sharing app; Publishers face moving target in mobile; The digital doctor is in: Next wave in healthcare; Fuhu’s kid-centric smart home is a helicopter parent’s dream. Entire article
Content Should every consumer product be able to communicate with a smartphone? – Mobile Marketer
Mobile Marketer today – Should every consumer product be able to communicate with a smartphone; Sonic Drive-In rushes to incorporate Snapchat’s update and secure fans. Entire article
Advertising Top 10 luxury brand social marketers of Q2 – Luxury Daily
Luxury Daily today – Top 10 luxury brand social marketers of Q2; $4.1T in wealth being transferred over next decade: Wealth-X. Entire article
Columns Why a mobile loyalty program is imperative when selling to millennials
Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews toward an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers. Entire article
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