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Database/CRM
Visa, Uber see symbiotic benefits with localized rewards

Visa and Uber are modernizing rewards programs by offering incentives to spend with each platform in a cross-channel loyalty program that keeps the focus on local business.

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Applications
Groupon, Jet.com usher in Ibotta’s cash-back options for in-app shopping

In news announced today, Groupon, Jet.com and Hotels.com are supporting mobile coupon application Ibotta’s shift into in-application rewards, urging more users to start spending on mobile after consumers have become more comfortable with the experience.

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Webinars
Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Gaming
Dunkin’ Donuts’ mobile instant-win game spices up pumpkin-flavored product sales

To celebrate the rollout of a slate of new fall-themed menu items, fast feeder Dunkin’ Donuts is launching a new scratch-and-win mobile game called Savor the Flavor.

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Database/CRM
Togo’s heats up mobile loyalty signups with reward-based social triggers

Sandwich chain Togo’s is revamping its loyalty program by rewarding members with bonus points in exchange for interacting with the brand on social media, showcasing how quick-service restaurant marketers can incentivize engagement on mobile.

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Content
Mobile Minutes: Twitter’s video ads; Apple’s EU tax ruling; Google and PayPal; Amazon’s Sonos partnership

Today in mobile marketing – Twitter expands video ad program; Apple’s $14.5 billion EU tax ruling: What you need to know; Google is winning the fight for PayPal’s business; Sonos bringing voice control to its speakers with Amazon partnership.

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Content
Starbucks continues pumpkin spice latte personification with separate Messenger bot – Mobile Marketer

Mobile Marketer today – Starbucks continues pumpkin spice latte personification with separate Messenger bot; Honest Tea’s influencer-driven sweepstakes uncaps 15.6pc uptick in social followers.

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Advertising
Neiman Marcus extends digital solution to in-store eyewear trials – Luxury Daily

Luxury Daily today – Neiman Marcus extends digital solution to in-store eyewear trials; Cartier readies for reopening of Fifth Avenue flagship next month.

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Columns
To shrink or not to shrink: Responsive vs. adaptive mobile design

A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.

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