In news announced today, Groupon, Jet.com and Hotels.com are supporting mobile coupon application Ibotta’s shift into in-application rewards, urging more users to start spending on mobile after consumers have become more comfortable with the experience.
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Sandwich chain Togo’s is revamping its loyalty program by rewarding members with bonus points in exchange for interacting with the brand on social media, showcasing how quick-service restaurant marketers can incentivize engagement on mobile.
Today in mobile marketing – Twitter expands video ad program; Apple’s $14.5 billion EU tax ruling: What you need to know; Google is winning the fight for PayPal’s business; Sonos bringing voice control to its speakers with Amazon partnership.
A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.