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Today’s headlines

Multichannel retail support
Staples simplifies back-to-school mobile shopping with AI-based list-scanning feature

Staples is preparing for back-to-school season by enabling its application users to snap a photo of their shopping list, send it to a store associate through an AI-based chat and receive the best product options, which can be purchased and picked up in store or shipped to their homes.

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Software and technology
Chase makes vehicle financing and shopping easier with mobile-enabled platform

Chase is making it easier for shoppers to find and finance a vehicle anywhere and at any time by creating a mobile-optimized online hub that allows users to search for available cars and get the tools required to finance.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Orlando’s augmented reality app acts as mobile concierge for deal-seekers

The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations.

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Mobile Minutes: Apple’s Touch ID button; Twitter’s new filtering tool; Fox Sports’ TV app; Mobile wallets in Hong Kong

Today in mobile marketing – Apple’s Touch ID button could get the boot next year; Twitter said to work on anti-harassment keyword filtering tool; Fox Sports’ Apple TV app to show 4 games at once; Several mobile wallets now have license to operate in Hong Kong.

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Maytag, The Onion wash social media clean, blending comedy, functionality – Mobile Marketer

Mobile Marketer today – Maytag, The Onion wash social media clean, blending comedy, functionality; How MapQuest spurred user profile completion with in-app push notifications.

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Chanel touts youthful edge in Willow Smith-fronted eyewear spot – Luxury Daily

Luxury Daily today – Chanel touts youthful edge in Willow Smith-fronted eyewear spot; Louis Vuitton takes supernatural approach for Printemps takeover.

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Apple, app-ification and the power of chatbots

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

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