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Today’s headlines

Multichannel retail support Amazon’s one-stop shop for vehicle owners drives purchases and information
Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information. Entire article
Strategy Uber adds ride-sharing buttons to retailers’ mobile-optimized location pages
Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Applications Letgo introduces user ratings, secures 13.2M monthly active users
Mobile seller-to-seller application letgo is adding ratings and reviews for buyers and sellers so users can be more confident in their transactions following the app’s growth past 30 million downloads. Entire article
Content Mobile Minutes: Snapchat and young voters; Facebook open sources AI; Apple’s security upgrade; YouTube’s TV app
Today in mobile marketing – Snapchat lures more campaign spending as candidates court young voters; Facebook open sources AI image recognition software; Apple upgrades iOS after spyware finding; YouTube just created a new TV app for cord-cutting viewers. Entire article
Content Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits – Mobile Marketer
Mobile Marketer today – Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits; Hyundai simplifies driving by integrating mobile services into one app. Entire article
Advertising Dior paints the town red to launch vibrant lip color – Luxury Daily
Luxury Daily today – Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign. Entire article
Columns Organically shared Facebook content is the new marketing
How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook? Entire article
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