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Today’s headlines

Messaging Victoria’s Secret offers incentives via SMS program for Pink line
Victoria’s Secret is giving special offers and exclusive event information via an SMS program that builds the company’s database and its relationship with consumers.  Entire article
Gaming New Balance drives in-store visits with mobile game
Sporting apparel retailer New Balance is driving consumers to its recently opened flagship New York store with a scavenger hunt campaign where consumers can win free athletic shoes and other prizes. Entire article
Advertising Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host. Entire article
Payments Mobile payments creates four-way conversation: Barclaycard exec
The payment process is currently a one-way conversation between the customer and the merchant. Mobile is set to change that, according to a leading expert in mobile payments.  Entire article
Applications CampusBooks mobile app helps students price compare
CampusBooks is letting tech-savvy students save money on textbooks via an iPhone and Android application that helps them find the best deals on new, used, electronic and rental textbooks. Entire article
Advertising David Yurman uses foursquare to promote Summer in the City collection – Luxury Daily
Luxury Daily today – David Yurman uses foursquare to promote Summer in the City collection; Luxury brands use museum notoriety for quality assurance, history display. Entire article
Columns How gamification can drive levels of consumer engagement
Gamification in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time. Entire article
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