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Today’s headlines

Strategy EBay exec: Mobile innovation enhances transactions, research capabilities for customers
NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Analytics JetBlue’s dynamic ads drive sales with real-time updates to targeted consumers
NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights. Entire article
Database/CRM How MGM Resorts leverages in-room tablets to fuel impulse purchases
NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable. Entire article
Multichannel retail support Barneys’ “endless aisle” approach supported by beacons, personalization
Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform. Entire article
Content Mobile Minutes: Android Wear’s fashion ploy; YouTube’s “bumper” ads; Mobile panic buttons; Mobile order-ahead’s power
Today in mobile marketing – Google’s latest step to make Android Wear devices more fashionable; You can’t skip YouTube’s new 6-second ‘bumper’ ads; Risks to women spur mobile-phone panic button rule in India; Yum! Brands earnings show the power of mobile order-ahead. Entire article
Content How Macy’s tapped mobile video freedom to create emotional bonds – Mobile Marketer
Mobile Marketer today – How Macy’s tapped mobile video freedom to create emotional bonds; Apple’s second quarter earnings plagued by iPhone sales’ 16pc decline. Entire article
Advertising Skyjet satisfies instant gratification economy with mobile app – Luxury Daily
Luxury Daily today – Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report. Entire article
Columns How luxury brands should engage on Instagram and Snapchat
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans. Entire article
Columns What drives mobile loyalty these days?
The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers. Entire article
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