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Advertising
Papa John’s bolsters new rewards program with free pizza incentive

Papa John’s is making a bigger push into the mobile ordering arena with an initiative that centers around the pizza giant’s new loyalty program.

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Revenue
Omaha Steaks exec: 3-5pc overall online sales come from mobile

NEW YORK – An Omaha Steaks executive at the 2012 MMA Forum said although the company initially started with catalogs, it has since moved on to new sources of revenue such as its mobile site and applications.

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Marketing
Microsoft exec: Mobile not tapping into emotional headspace

NEW YORK – A Microsoft executive at the 2012 MMA Forum said the mobile shopping experience needs to offer deeper, more emotional campaigns in addition to utility-driven features.

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Strategy
Time Warner Cable exec: 20pc of digital sales come from mobile

NEW YORK – A Time Warner Cable executive at the 2012 MMA Forum said that since launching its mobile strategy nine months ago, the company is seeing the medium contribute significantly to digital sales.

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Advertising
McDonald’s takes bigger plunge into mobile with new marketing effort – Mobile Marketer

Mobile Marketer today – McDonald’s takes bigger plunge into mobile with new marketing effort; Coca-Cola exec: Brands may pay for content delivery in some cases.

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Advertising
Blancpain, Lamborghini target auto enthusiasts with racing app – Luxury Daily

Luxury Daily today – Blancpain, Lamborghini target auto enthusiasts with racing app; L2 Think Tank: Michael Kors, IWC top Facebook IQ.

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Columns
What’s the goal of mobile marketing?

The problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.

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