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Applications
EBay wagers on multiscreen shopping with universal app update

EBay is marrying up the iPhone and iPad experiences of its fashion and motors applications to address how consumers increasingly shop across multiple devices.

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Research
Mobile lives up to hype as catalyst in online back-to-school sales: report

Retailers that invested in mobile this back-to-school season saw a boom in traffic and sales, evidenced by two new reports from IBM and Placed.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Payments
Harris Teeter pilots mobile wallet to speed up grocery checkout

Mid-Atlantic grocery chain Harris Teeter is testing a mobile wallet system to allow consumers to pay for groceries ordered online.

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Database/CRM
Cosi leverages social sharing to promote sweepstakes, drive mobile engagement

Fast casual restaurant chain Cosi is putting mobile and social at the center of a new multi-channel campaign, enabling smartphone users to share special offers with friends and simultaneously be entered for a chance to win a grand prize.

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Marketing
Samsung’s Mega likely to give big boost to app advertisers – Mobile Marketer

Mobile Marketer today – Samsung’s Mega likely to give big boost to app advertisers; McDonald’s tests NFC to drive in-location engagements.

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Advertising
Aston Martin unveils Instagram page to increase scope of images – Luxury Daily

Luxury Daily today – Aston Martin unveils Instagram page to increase scope of images; Ralph Lauren, Tiffany reinforce luxury image via US Open sponsorship

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Columns
Is texting going extinct?

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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