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Messaging
Viber launches in-chat shopping platform

Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users, hoping to compete with other monetized messaging applications such as WeChat.

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Multichannel retail support
Gap sees growth from mobile point-of-sale integration

With the introduction of a mobile point-of-sale system in 20 percent of its stores, Gap believes that this expansion will bring higher mobile engagement and sales.

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Research
Smartphone activity seeing massive growth at expense of other devices: Adobe report

The rise of mobile is continuing unabated with smartphone traffic and app installs up 7 and 8 percent respectively in the first month of 2017, according to a new report from Adobe.

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Music
Live Nation reports record growth in Q4 off of Ticketmaster’s mobile maneuvering

Promotions giant Live Nation posted another banner year in 2016, and much of its success can be attributed to increased mobile investment into its Ticketmaster property’s offerings, including in the grey market.

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Content
Mobile Minutes: Tech responds to Trump; Mobile must reinvent itself; Google vs. Uber; Snapchats’ IPO

Today in mobile marketing – What tech's saying about Trump's transgender policy reversal; Beyond phones and 5G, mobile world seeks to reinvent itself; Ambitious engineer at center of colossal fight between Google and Uber; Snapchat founders’ grip tightened after a spat with an early investor.

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Content
Facebook makes it easier for publishers to seek revenue through video – Mobile Marketer

Mobile Marketer today - Facebook makes it easier for publishers to seek revenue through video; Groupon’s new ad campaign targets millennials through digital content outlets.

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Advertising
Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media – Luxury Daily

Luxury Daily today - Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media; Gucci mixes memories, magic in surreal eyewear effort.

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