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Multichannel retail support
Amazon Go is a glimpse into a universal-mobile future

After completely dominating the online shopping world, Amazon is continuing to move back into physical retail with its latest offering; a bricks-and-mortar grocery store where consumers can purchase items through an app and then just grab them off the shelf called Amazon Go.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Payments
PayPal’s personalized e-cards bring personality to gifts of money

PayPal is bringing a little extra personality to the relatively impersonal process of money sharing between consumers by bringing in designer Jonathan Adler to design some colorful e-gift cards to share for the holiday season.

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Payments
Papa John’s, Visa run a play for easier checkout via mobile pay

Papa John’s is the latest retailer to incorporate the Visa Checkout option on payments, but its full-bodied accompanying campaign is what makes the pizza delivery service stand apart.

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Associations
Mastercard extends real-time payments technology to Wells Fargo Treasury Management

In a move evincing the resonances of the mobile payments boom, Mastercard is partnering with Wells Fargo Treasury Management to leverage its Mastercard Send payments platform.

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Content
Mobile Minutes: Samsung Supreme Court win; Snuggie sues Amazon; Instagram comment likes; Harman car projector

Today in mobile marketing – Samsung scores unanimous Supreme Court win over Apple; Not 'As Seen on TV': Snuggie maker sues Amazon.com; Instagram will soon let you like comments — or even turn them off completely; Harman’s first bet after Samsung deal is car dashboard projector.

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Advertising
Lancôme transitions app capabilities to mobile Web with revamped site – Luxury Daily

Luxury Daily today - Lancôme transitions app capabilities to mobile Web with revamped site; Tradition and heritage trump hip and new for luxury brand appeal: Ipsos.

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Columns
3 tips to tackle mobile for marketing and retail

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

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